Verified consumer data non-negotiable for SA brands
Posted in Business

The real question facing brand managers is no longer “Do we have data?” but rather…

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Verified consumer data non-negotiable for SA brands

January is an opportunity for brands: 11 social media marketing ideas
Posted in Business

The start of a year is a strategic advantage, as most competitors go silent after…

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January is an opportunity for brands: 11 social media marketing ideas

Top 10 highest earning celebrity fashion brands
Posted in Business

A December 2025 report on celebrity fashion businesses has ranked Kim Kardashian’s Skims as the…

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Top 10 highest earning celebrity fashion brands

How marketing changed in 2025 and what it means for brands – Penquin
Posted in Business

2025 was a watershed year for marketers in South Africa. Consumer behaviour shifted, technology accelerated…

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How marketing changed in 2025 and what it means for brands – Penquin

Design Bridge and Partners launch bold new corporate brand for Tiger Brands – Ogilvy South Africa
Posted in Business

Design Bridge and Partners has created a bold new corporate identity and refreshed purpose for…

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Design Bridge and Partners launch bold new corporate brand for Tiger Brands – Ogilvy South Africa

Joy a strategic advantage for brands
Posted in Business

Time Out’s world-famous The Joy Revolution insight series has launched in South Africa and has…

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Joy a strategic advantage for brands

Tiger Brands launches refreshed corporate brand
Posted in Business

25 years after changing its name from Tiger Oats, Tiger Brands has refreshed its corporate…

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Tiger Brands launches refreshed corporate brand

A backlash against AI imagery in ads may have begun as brands promote ‘human-made’
Posted in Business

But in these advertising campaigns on TV, billboards on New York streets and on social…

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A backlash against AI imagery in ads may have begun as brands promote ‘human-made’

Marketing masterclass: Why “boring” brands are losing attention
Posted in Business

In an era where audiences can scroll past thousands of messages in minutes, standing out…

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Marketing masterclass: Why “boring” brands are losing attention

Has Black Friday become a reflex for brands?
Posted in Business

Black Friday has become one of the loudest and most predictable days in the marketing…

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Has Black Friday become a reflex for brands?