This alcohol brand’s “low calorie” claim didn’t hold up, rules ARB
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The Advertising Regulatory Board (ARB) has upheld a consumer complaint against Solstice Seltzer, finding that…

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This alcohol brand’s “low calorie” claim didn’t hold up, rules ARB

The 63% parity threshold: Why SA beauty brands are falling into the “vibe” trap
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As the founder of a forensic brand strategy house, I spend my time auditing why…

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The 63% parity threshold: Why SA beauty brands are falling into the “vibe” trap

How brands can update their marketing system for the AI era
Posted in Business

In 2026, if you’re not accurate locally, you’re basically invisible everywhere. Brands aren’t just losing…

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How brands can update their marketing system for the AI era

Why brands win when entertainment stops playing small – Dentsu
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This April, Lumenocity will transform Cape Town’s Company’s Garden into a multi-sensory world of immersive…

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Why brands win when entertainment stops playing small – Dentsu

Consumers are loyal to benefits, not brands – Caxton Media
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Local South African consumers readily support retail loyalty clubs, with food and grocery programmes being…

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Consumers are loyal to benefits, not brands – Caxton Media

When supply chains fail, brands speak: the KitKat theft case study
Posted in Business

What happens when 413,793 stolen chocolate bars become the most talked-about brand moment of the…

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When supply chains fail, brands speak: the KitKat theft case study

Caxton Media puts SA brands at the heart of the world’s biggest sports event
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From 11 June 2026 to 19 July 2026, global attention will turn to the Fifa…

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Caxton Media puts SA brands at the heart of the world’s biggest sports event

Why brands are producing more content but connecting with fewer people – Brave Group
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Global advertising spend crossed $1tn for the first time in 2026, outpacing the world’s economic…

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Why brands are producing more content but connecting with fewer people – Brave Group

Top brands boost SA’s economy with R771bn
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In 2026, the combined value of South Africa’s Top 100 brands rose by 12% to…

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Top brands boost SA’s economy with R771bn

When trade routes fail, packaging holds the line for FMCG brands
Posted in Business

When global trade routes come under pressure, the impact does not stop at logistics. It…

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When trade routes fail, packaging holds the line for FMCG brands