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The evolution of  agencies from FTE to…
Posted in Business

The global agency model is at a turning point. This is what the research is…

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The evolution of agencies from FTE to…

TikTok provides $200,000 in ad credits to expand AI media literacy in sub-Saharan Africa
Posted in Business

On Tuesday, 10 March TikTok’s third annual Sub-Saharan Africa Safer Internet Summit, a two-day event,…

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TikTok provides $200,000 in ad credits to expand AI media literacy in sub-Saharan Africa

Why the agency pitch process needs a glow up
Posted in Business

Across the communications industry, the agency pitch process has quietly shifted. Brands increasingly request full…

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Why the agency pitch process needs a glow up

5 ways brands can optimise PR in the age of AI search
Posted in Business

As AI tools like ChatGPT, Gemini and Perplexity reshape how people search for information, the…

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5 ways brands can optimise PR in the age of AI search

Emotional ROI and curiosity-driven discovery lead TikTok’s 2026 trends
Posted in Business

TikTok has released TikTok Next 2026, its sixth annual global trend forecast, outlining how audience…

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Emotional ROI and curiosity-driven discovery lead TikTok’s 2026 trends

Warc’s 2026 Creative 100 rankings released
Posted in Business

Warc has released its Creative 100 list of the world’s most awarded campaigns and companies…

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Warc’s 2026 Creative 100 rankings released

Wag the Dog  ages into a modern day crisis communications reality
Posted in Business

When I first started working in PR and was curious about how the world really…

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Wag the Dog ages into a modern day crisis communications reality

OFM – The gateway to central South Africa (part of the local is our superpower series) – OFM Radio
Posted in Business

OFM celebrates its 40th year in broadcast in 2026. Over this time, the brand has…

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OFM – The gateway to central South Africa (part of the local is our superpower series) – OFM Radio

From connection to competitiveness: Sustainability as a commercial imperative for African events
Posted in Business

For two decades, Meetings Africa has connected Africa to the world. ,/br> It has built…

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From connection to competitiveness: Sustainability as a commercial imperative for African events

Realness Institute expands leadership to strengthen African film and television storytelling
Posted in Business

The Realness Institute has announced the appointment of a new board and alumni advisory council…

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Realness Institute expands leadership to strengthen African film and television storytelling