Marketing Achievement Awards unveils 2025 qualifiers

Marketing Achievement Awards unveils 2025 qualifiers


The Marketing Achievement Awards has unveiled the 2025 qualifiers (Image supplied)

The Marketing Achievement Awards are an annual celebration of marketing as a strategic business discipline and set the benchmark for marketing standards by recognising initiatives that make the most valuable contributions to businesses and society.

This year the Awards will honour 14 marketing teams and three individuals as the ultimate winners in their categories, through a peer review process conducted by South Africa’s top marketers and industry experts.

This year’s criteria have been updated based on feedback from last season’s competition and the judges on what to focus on for this season. details.

Two new categories were also added this year, Excellence in New Brand Launch Marketing and Brand Custodian of the Year (Nominated Category).

The adjudication of the awards is overseen by the Marketing Achievers Council. Each adjudication panel is chaired by an independent chairperson and comprised of marketing industry professionals, with final results being ratified by the Marketing Association of South Africa.

The winners as well as the 2025 Marketing Organisation of the Year will also be announced at the awards evening, a black-tie gala event in Johannesburg on 12 March, 2025.

The Marketer of the Year, Brand Custodian of the Year, and Rising Star of the Year awards nominees will be announced in the next few weeks.

Excellence in Brand Marketing B2B Brand/ Organisation Lead Partner Entry Jacaranda FM #WomenpreneurHerPerfectPitch by Jacaranda FM Standard Bank Business & Commercial Banking M&C Saatchi Abel Enabling South Africa’s small businesses to ‘Rise Above the Noise’ Standard Bank Corporate & Investment Banking M&C Saatchi Abel We Believe In Here Unilever Professional Attic Rush Unilever Professional – Better Clean Better Business – Food Safe Launch Excellence in Brand Positioning Absa Avatar Absa Brand Launch Jacaranda FM #WomenpreneurHerPerfectPitch by Jacaranda FM MTN SA Learning Towards the Youth for Growth – MTN SA Nedbank Nedbank, Bank Your Time Nescafé Publicis Machine Nescafé Make Your World Nestlé Nestlé Hot Chocolate #NowServingSelfcare – pause with purpose for South African Women Excellence in Digital Brand Marketing Absa Avatar Absa Brand Positioning Launch GoSolr Correlate Digital GoSolr Digital Launch KFC South Africa Ogilvy KFC Block Booked – Taking Back Lunch One Email At a Time Nestlé Confectionery Revolve (Hoorah) Nestlé Confectionery – Enjoy a little magic SASKO, Moirs and Safari MullenLowe South Africa SASKO Flour Moir’s Safari Sea Harvest CRT Create Sea Harvest Fish Friday – Everyone’s Favourite Day Excellence in Integrated Marketing Cadbury Ogilvy South Africa Cadbury – Give A Little Thanks Discovery Vitality RCK Discovery Vitality Padel benefit DKMS Africa DKMS Africa: The 360° Patient Appeal Futurelife MullenLowe South Africa Futurelife KFC South Africa Ogilvy Make It KFC Magnum Hyphen Creatives Magnum Chocolate Cookie Crumble Launch Nando’s M&C Saatchi Abel Nando’s Cabo Sosatie Integrated Marketing Campaign Nescafé Publicis Machine Nescafé Make Your World Nestlé Confectionery VML Nestlé confectionery – Enjoy a little magic SASKO MullenLowe South Africa SASKO Care in Action Spar-letta Offlimit Communications Spar-letta “Eyakho! It’s Yours: A Taste of Home” Standard Bank Matte BLK Standard Bank Be #Walletwise 360 Integrated Campaign Standard Bank Business & Commercial Banking M&C Saatchi Abel Enabling South Africa’s small businesses to ‘Rise Above the Noise’ Suzuki Penquin Suzuki Jimny Launch Telkom BlackSwan Assets Show Up Big with Telkom Telkom Levergy Telkom, Stand Tall Excellence in Internal Marketing Absa Avatar Absa Brand Positioning Launch Excellence in Marketing Innovation Audi South Africa Ogilvy South Africa Audi Curated Collection Jacaranda FM BIG Freeze by Jacaranda FM Jungle Oats Jungle Oat Drinks Range Nedbank Levergy Nedbank, The Art of Wine Excellence in New Brand Launch Discovery Vitality Vitality HealthyFood relaunch Excellence in New Product or Service Launch L’Oreal Paris McCann Joburg L’Oreal Paris x McCann Joburg / Let Your Melanin Glow Nando’s M&C Saatchi Abel Nando’s Cabo Sosatie NPD Launch Nescafé Offlimit Communications Nescafé Make Your World SAB (AB INBEV) Ogilvy South Africa Castle Lite x Nando’s Battle of the Billboards Sea Harvest CRT Create Sea Harvest Fish Friday – Everyone’s Favourite Day ShopriteX 99c Xtra Savings Plus by ShopriteX Suzuki Penquin Suzuki Jimny Launch Excellence in Purpose-led Marketing Checkers 99c Checkers brings Xtra Joy to Stanford DKMS Africa DKMS Africa’s World Blood Cancer Campaign Jacaranda FM #WomenpreneurHerPerfectPitch by Jacaranda FM Milo Offlimit Communications Milo Future Champs Nedbank Joe Public The Signwriter – Nedbank Youth Honours Board SASKO MullenLowe South Africa SASKO Siyasizana – Better Play for Better Tomorrows Standard Bank Matte BLK Standard Bank Be #Walletwise Consumer Education Programme The Department of Science and Innovation (DSI) Matter Advertising The Department of Science and Innovation Campaign Volkswagen Ogilvy South Africa Volkswagen – Night School Excellence in Reputation Management (Corporate and Brand) Standard Bank Corporate & Investment Banking M&C Saatchi Abel We Believe In Here Telkom Levergy Telkom, Stand Tall Excellence in Resourceful Marketing Discovery Insure RCK Game-Changing Marketing l How Discovery Insure drove positive Net sentiment through social media campaigns to build brand equity and resonance. DKMS Africa DKMS Africa’s Resourceful Resilience: Patient Appeal Marmite MullenLowe South Africa Marmite Smear Campaign Nedbank Levergy Nedbank, The Art of Wine Zam-Buk Offlimit Communications Zam-Buk Take Me Home Excellence in South African Resonance Marketing Checkers 99c Checkers brings Xtra Joy to Stanford MTN SA Connecting People by Giving a Voice to the Voiceless – MTN SA Nedbank Levergy Nedbank #Run4Avos Nescafé Publicis Machine Nescafé Make Your World NESTLÉ NESPRAY® Publicis Machine NESTLÉ NESPRAY® IPlug Yeskolo NikNaks MullenLowe South Africa NikNaks_Own your Nak Rajah, Knorrox and Knorr Hyphen Creatives The Perfect Sishebo Robertson, Aromat and Knorr Hyphen Creatives The Perfect Get-Togetha Braai Shoprite 99c Make Savings Simple with Shoprite Xtra Savings Spar-letta Offlimit Communications Spar-letta “Eyakho! It’s Yours” Standard Bank Matte BLK Standard Bank Be #Walletwise Regionalised Activations Campaign Telkom Levergy Telkom, Stand Tall Zam-buk Offlimit Communications Zam-buk Take Me Home Excellence in Strategic Sponsorship Marketing Absa Avatar Absa Brand Sponsorships Betway Mscsports Betway SA20 Catch R2 Million Discovery Vitality Discovery Vitality Run Series First National Bank Gizmo FNB’s #BoksNeedYou Rugby World Cup Campaign Lay’s MullenLowe South Africa No Lay’s, No Game Nedbank Levergy Nedbank, The Art of Wine Nedbank Levergy Nedbank #Run4Avos Telkom Levergy Telkom, Stand Tall



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