Absolute Ablutions scales to 400+ leads while cutting click costs by over 50% with Cape Marketing Agency
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Cape Marketing Agency drives scalable lead generation and cost efficiency for Absolute Ablutions through Google…

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Absolute Ablutions scales to 400+ leads while cutting click costs by over 50% with Cape Marketing Agency

The most expensive lie in marketing – Tractor Outdoor
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A piece landed in my feed recently that stopped me mid-scroll. Michael Farmer, a veteran…

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The most expensive lie in marketing – Tractor Outdoor

#EXCLUSIVE | Prof. Madinga: Why green marketing isn’t closing the deal
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Sustainability has become one of the most powerful narratives in modern marketing. In the beauty…

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#EXCLUSIVE | Prof. Madinga: Why green marketing isn’t closing the deal

The short-term trap. Why your performance marketing is leaking loyalty – Brave Group
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The most dangerous thing marketers are doing right now is optimising for clicks and purchases…

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The short-term trap. Why your performance marketing is leaking loyalty – Brave Group

The Green Zone generates over R950,000 in revenue through Google Ads with Cape Marketing Agency
Posted in Business

Cape Marketing Agency delivers measurable lead generation and revenue growth for The Green Zone through…

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The Green Zone generates over R950,000 in revenue through Google Ads with Cape Marketing Agency

How brands can update their marketing system for the AI era
Posted in Business

In 2026, if you’re not accurate locally, you’re basically invisible everywhere. Brands aren’t just losing…

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How brands can update their marketing system for the AI era

Loyalty marketing is solving the wrong problem
Posted in Business

Loyalty programmes have become a default marketing strategy for South African brands. But as participation…

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Loyalty marketing is solving the wrong problem

The influence era: Why creators are rewriting the rules of marketing
Posted in Business

Marketing is no longer a linear journey. As behaviour shifts and trust becomes the ultimate…

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The influence era: Why creators are rewriting the rules of marketing

Why Easter is becoming a key marketing moment on TikTok
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Easter is fast evolving into a major digital moment in South Africa, with TikTok at…

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Why Easter is becoming a key marketing moment on TikTok

5 Common myths shaping digital marketing today
Posted in Business

Mateen Suliman, business development executive for digital media at iqbusiness unpacks five common myths shaping…

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5 Common myths shaping digital marketing today