All the qualifiers for the 2023/4 Marketing Achievement Awards

All the qualifiers for the 2023/4 Marketing Achievement Awards


KFC and Ogilvy have qualified for Anything for the taste. Source: YouTube.

Entrants had to achieve an average score of 70% or more on the judges’ scorecards to make the cut and qualify for the awards. These entrants are now invited to the awards evening, where both the finalists as well as the overall winner for each category will be announced.

These categories include Excellence in Resourceful Marketing, New Product or Brand Launch, Strategic Sponsorship Marketing, South African Resonance Marketing, Marketing Innovation, Purpose-led Marketing, Brand Positioning, Integrated Marketing, Digital Brand Marketing, Reputation Management and Internal Marketing.

The adjudication process was overseen by leading South African marketing experts, who described the process as ‘thorough and robust’. Each entry was meticulously evaluated against the qualifying criteria, with judges fiercely debating the merits of the top-scoring submissions – all of which demonstrated great resilience in the face of post-pandemic challenges and prevailing economic headwinds.

A second adjudication process is currently underway to ascertain the finalists in the MAA Leadership Awards. The adjudication committees are conducting online interviews with nominees and their colleagues to gain insights into the marketers and their impactful work.

These award categories include the Rising Star of the Year, and Marketer of the Year. The finalists in these awards will be announced at the end of January.

Event ticket details will be announced in January 2024, with the grand awards celebration and the announcement of all the winners confirmed for 29 February 2024.

Entry Brand/Organisation Lead Partner Category Absa CIB Trade Finance And Working Capital Absa CIB VMLY&R Excellence in Resourceful Marketing Absa Load Shedding Solutions Absa Carat Excellence in Resourceful Marketing Amarula Ethiopian Coffee Amarula Grey Advertising Africa Excellence in New Product or Brand Launch Betway SA20 Betway Mscsports Excellence in Strategic Sponsorship Marketing Brand Influence’s Gen Z campaign ignites frenzy for Prime Hydration launch at Checkers Prime Hydration Brand Influence Excellence in New Product or Brand Launch Building tomorrows talent with Stimorol Flow.Lab Stimorol Saatchi & Saatchi Excellence in Integrated Marketing Burger King 2022 Value Campaign Burger King Grey Advertising Excellence in South African Resonance Marketing Cadbury, Gen 4 Homegrown Stories Cadbury Ogilvy South Africa Excellence in South African Resonance Marketing Carling Black Label – The Foam Knows Carling Black Label Ogilvy South Africa Excellence in Marketing Innovation Carling Cup The Gates Are Open Carling Black Label Ogilvy South Africa Excellence in Strategic Sponsorship Marketing Castle Lager – Bread of the Nation Castle Lager Ogilvy South Africa Excellence in Purpose-led Marketing Castle Lite – Liten Up Castle Lite Ogilvy South Africa Excellence in Brand Positioning Chow Town, by Nedbank Nedbank The Riverbed Agency Excellence in Integrated Marketing Chow Town, Nedbank Innovation Nedbank The Riverbed Agency Excellence in Marketing Innovation Discovery Bank #FavAppFeature – Unlocking the full potential of your Banking App. Discovery Bank Excellence in Resourceful Marketing Discovery Bank Real-Time Forex Accounts Discovery Bank Excellence in Integrated Marketing Discovery Miles Hack Black Friday Discovery Miles RCK Excellence in Digital Brand Marketing Discovery Vitality, Vitality Active Rewards Discovery Vitality Excellence in Integrated Marketing DStv Content Creator Awards 2022 DStv Content Creator Awards One-eyed Jack Excellence in Integrated Marketing DStv Content Creator Awards 2022 DStv Content Creator Awards One-eyed Jack Excellence in New Product or Brand Launch Energizing South Africa with Switch Energy Drink Switch Energy Drink Excellence in South African Resonance Marketing Gillette – Indoda Can Shave Gillette EssenceMediacom Excellence in South African Resonance Marketing Hollard Daredevil Run Hollard Creative Space Media Excellence in Purpose-led Marketing How Launching A New Variant Spiced Up Savanna Premium Cider’s Growth. Savanna Grey Advertising Africa Excellence in New Product or Brand Launch How Some “Spice” Cemented Savanna’s Brand Positioning. Savanna Grey Advertising Africa Excellence in Brand Positioning ICC T20 Women’s World Cup International Cricket Council and Cricket South Africa Levergy Excellence in Integrated Marketing ICC Women’s T20 World Cup International Cricket Council and Cricket South Africa Levergy Excellence in South African Resonance Marketing ICC Women’s T20 World Cup International Cricket Council and Cricket South Africa Levergy Excellence in Reputation Management Jacaranda FM’s #SafeSpace Jacaranda FM Excellence in Integrated Marketing Jacaranda FM’s #SafeSpace Jacaranda FM Excellence in Purpose-led Marketing Jacaranda FM’s #SafeSpace Jacaranda FM Excellence in Resourceful Marketing Jungle Heart to Heart Jungle Tiger Brands Excellence in South African Resonance Marketing KFC SA – Anything For The Taste KFC SA Ogilvy South Africa Excellence in Integrated Marketing KFC SA – Anything For The Taste KFC SA Ogilvy South Africa Excellence in Brand Positioning KFC SA – Anything For The Taste KFC SA Ogilvy South Africa Excellence in Reputation Management KFC SA – Eat Chicken For Breakfast KFC SA Ogilvy South Africa Excellence in Marketing Innovation KFC SA – Where There’s a Bucket, There’s a Family KFC SA Ogilvy South Africa Excellence in South African Resonance Marketing Nando’s Affordability Strategy 2.0 Nando’s Excellence in Integrated Marketing Nando’s Bright Sides Nando’s VMLY&R Excellence in Digital Brand Marketing Nando’s Bright Sides Nando’s VMLY&R Excellence in Marketing Innovation Nando’s The Great Pretender Nando’s Excellence in New Product or Brand Launch Nando’s Quantum Leap Nando’s M&C Saatchi Abel Excellence in Brand Positioning Nedbank #2Million Digital Internal Campaign Nedbank Artifact Advertising Excellence in Internal Marketing Nedbank Cup Reality Football Nedbank Levergy Excellence in Strategic Sponsorship Marketing Nedbank Tasting Notes: A Story of Sound and Wine Nedbank Levergy Excellence in Strategic Sponsorship Marketing Nedbank Tasting Notes: A Story of Sound and Wine Nedbank Levergy Excellence in Marketing Innovation Nedbank YouthX Nedbank Levergy Excellence in South African Resonance Marketing Newbank: How Nedbank launched a fake new bank to accelerate brand reappraisal and digital usage Nedbank Joe Public Excellence in Marketing Innovation Open Studios X Nando’s Art Sponsorship Nando’s MaMa Creative Excellence in Strategic Sponsorship Marketing Oral care on the go with Dentyne Dentyne Saatchi & Saatchi Excellence in Integrated Marketing Pep – Changing Stations Pep Ogilvy South Africa Excellence in Purpose-led Marketing Pep Finds Pep Ogilvy South Africa Excellence in Resourceful Marketing PERi-Post – Changing lives and building brand love Nando’s TILU Creative Excellence in Internal Marketing Project Last Mile – a COVID-19 Vaccination Campaign for Vulnerable Populations Project Last Mile Nahana Communications Group Excellence in Purpose-led Marketing Sanlam Life of Confidence Sanlam Accenture Song Excellence in Integrated Marketing Sanlam Life of Confidence Sanlam Accenture Song Excellence in Digital Brand Marketing Sanlam Life of Confidence Sanlam Accenture Song Excellence in Marketing Innovation Savanna Cider : The Savanna Comedy Bar Savanna Grey Advertising Africa Excellence in Purpose-led Marketing Shoprite Homegrown Shoprite 99c Excellence in Purpose-led Marketing Slumberland – Join The Unique Slumberland Atomic Digital Excellence in Integrated Marketing South Africa goes nuts for Steri Stumpie peanut butter. Steri Stumpie Brand Influence Excellence in Resourceful Marketing SpendTrend23 – Revealing consumer spending insights with Visa and Discovery Bank Discovery Bank Excellence in Reputation Management Standard Bank uBettina Wethu TV Integration Standard Bank Excellence in Strategic Sponsorship Marketing Takealot : The Jenny Ruyter Saga Takealot The Cavalry Excellence in South African Resonance Marketing Tinkies – Made with You Tinkies Hellosquare Excellence in Digital Brand Marketing Tinkies – Made with You Tinkies Hellosquare Excellence in New Product or Brand Launch Volkswagen – Game On Volkswagen Ogilvy South Africa Excellence in Integrated Marketing Volkswagen – Game On Volkswagen Ogilvy South Africa Excellence in Digital Brand Marketing Wild Pursuit Online Marketing Project For South African Airways Museum South African Airways Museum Wild Pursuit Online Marketing Excellence in Resourceful Marketing Xtra Savings Plus Monthly Subscription, ShopriteX Checkers Xtra Savings 99c Excellence in Marketing Innovation



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