TFG and VML triumph at the Smarties 2025 Awards

TFG and VML triumph at the Smarties 2025 Awards


Impact Media Omnichannel Marketing Award Lead Agency Advertiser/Brand Entry Name SILVER Gorilla Pick n Pay Smart Shopper Pick n Pay Smart Shopper Price Palooza SILVER iProspect SA – Dentsu South African Breweries Battle of the billboards GOLD Gorilla Pick n Pay asap! Pick n Pay asap! Find the Bunny! Get the Money! GOLD The MediaShop L’Oréal South Africa A Sky High Journey Through South African Skies BRONZE 99c Advertising Checkers South Africa Checkers’ Little Shop Goes Xtra BRONZE Futuretech & UM Old Mutual Old Mutual Two-Pot Retirement Digital Enablement Cross Digital Media Marketing GOLD Gorilla Pick n Pay asap! Pick n Pay asap! Find the Bunny! Get the Money! SILVER Machine_ Unilever 101 Ways Campaign BRONZE VML Standard Bank Fraud is no Fairytale BRONZE Standard Bank-South Africa Standard Bank- South Africa School of Scam- #BeatTheScam Gaming Gamification & E-Sports SILVER Hailr Clicks Group Clicks ClubCard Festive Gamification Campaign BRONZE Oliver Marketing Unilever Lifebuoy Global Handwashing Day Social Media Marketing GOLD VML Mondelez NASA Won’t Confirm It But TikTok Will: Lunch Bar’ SILVER Ogilvy South Africa Pep Pep Dry and Detect Towerls BRONZE Gorilla Pick n Pay Smart Shopper Pick n Pay Smart Shopper Price Palooza GOLD MullenLowe South Africa Unilever Raising the bar for Sunlight Green Bar SILVER Gorilla Pick n Pay asap! Pick n Pay asap! Find the Bunny! Get the Money! Creator / Influencer / Celebrity Marketing GOLD VML Mondelez How a UFO Cover-Up Sold Millions of Lunch Bars BRONZE DStv SA DStv SA kykNET Hier (DStv) SILVER Gorilla Pick n Pay Smart Shopper Pick n Pay Smart Shopper Price Palooza SILVER MullenLowe South Africa Unilever Raising the bar for Sunlight Green Bar BRONZE Oliver Marketing South Africa Unilever South Africa Dove Men+Care Conversations BRONZE Hellosquare Tiger Brands Tinkies Holiday Spice SILVER Until Until Agency & Events Absa Bank Limited I Grew It: Finance 101 BRONZE OnPoint PR & Lifestyle Management Absa Bank Limited Your Story Matters Brand Campaign Experience Tech Programmatic SILVER Carbon1 & Publicis Toyota Sustainable Programmatic Power SILVER Broadbrand Broadbrand Exceeding Expectations With Jungle Oats BRONZE 365 Digital Vodacom Vodapay Summer Hydra achieves 708% ROAS BRONZE Eskimi Eskimi and OMD South Africa McDonald’s Festive Make Happy Happen campaign GOLD Rookdigital Audi AUDI AFTERSALES SERVICE CAMPAIGN ’24 Data Insights / Contextual Marketing GOLD TFG TFG – The Foschini Retail Group TFG Precision Marketing SILVER Rainmaker Media Shoprite Checkers LiquorShop Purchase Intent Audience SILVER Rainmaker Media Standard Bank Data Clean Room WEB 3.0 Technologies Marketing BRONZE Simunye Media PepsiCo Inc. Simba ROARRRS: Immersive VR at Joburg Day Ecommerce Customer (CX) / User Experience (UX) & Design BRONZE M&C Saatchi Abel Standard Bank South Africa Spotify Track Your Racks BRONZE Standard Bank Standard Bank Fraud is no Fairytale O2O / New Retail / Innovative & New Tech Sales Channels SILVER Rainmaker Media Shoprite Checkers LiquorShop Purchase Intent Audience AI Marketing Innovative Use of AI in Advertising SILVER VML South Africa Unilever Real Beauty Generation BRONZE Broadbrand Broadbrand Exceeding Expectations With Jungle Oats AI-Powered Audience Engagement GOLD TFG TFG – The Foschini Retail Group TFG Precision Marketing BRONZE Oliver Marketing Unilever Lifebuoy Global Handwashing Day AI-Driven Creative Excellence GOLD M&C Saatchi Abel Standard Bank Standard Bank AI-Powered Music Ads BRONZE Broadbrand Broadbrand Exceeding Expectations With Jungle Oats Creative Personalization GOLD TFG TFG – The Foschini Retail Group TFG Precision Marketing Short or Long Form Video GOLD 99c Advertising Checkers South Africa Checkers Delivering Something Xtra This Christmas BRONZE Gorilla Pick n Pay asap! Pick n Pay asap! Find the Bunny! Get the Money! SILVER Joe Public Nedbank Nedbank Youth Honours Board Purpose Driven Marketing Social Impact Marketing GOLD Ogilvy South Africa Pep Pep Dry and Detect Towerls SILVER Ogilvy Vodacom Foundation When you see it BRONZE DStv DStv DStv presents ‘What’s Next?’ SILVER Until Until Agency & Events Absa Bank Limited I Grew It: Finance 101 Brand Purpose / Activism GOLD VML South Africa Unilever Real Beauty Generation SILVER Ogilvy South Africa Pep Pep Dry and Detect Towerls BRONZE Standard Bank Standard Bank Fraud is no Fairytale BRONZE Avatar Absa Absa Run Your City BRONZE Rainmaker Media Unilever Dove – Buy Dove Give Love SILVER Oliver Marketing South Africa Unilever South Africa Dove Men+Care Conversations Diversity  &  Inclusion GOLD VML South Africa Unilever Real Beauty Generation BRONZE Naked Brain Communications Unilever Omo Qina Ndoda Campaign SILVER Oliver Marketing Unilever Express Yourself in 100 Colours GOLD Lumico (Pty) Ltd Estee Lauder South Africa Foundation for the Nation Marketing Impact Brand Experience GOLD VML Mondelez Lunch Bar UFOs & The Biggest Chocolate Cover-Up SILVER 99c Advertising Checkers South Africa Checkers Delivering Something Xtra This Christmas BRONZE 99c Shoprite Group of Companies Checkers: Play Better Together BRONZE Offlimit Communications Coca-Cola South Africa Coke Studio GOLD Freshive Digital Agency Benny South Africa Benny South Africa Customer Journey Marketing – Lead Generation / CRM GOLD TFG TFG – The Foschini Retail Group TFG Precision Marketing BRONZE Honest Marketing & Dentsu Redstar Heineken Beverages Heineken Silver 2.0 SILVER VML Nando’s Push Notification Strategy BRONZE Blue Robot Takealot Online (Pty) Ltd Takealot The Ultimate Checkout SILVER Offlimit Communications Sleep Group Power up with Restonic Product and / or Service Launch SILVER Rainmaker Media Shoprite Checkers Sixty60 DotCom Launch GOLD Hellosquare BevCo Reboost Watermelon Splash SILVER Mindshare KFC KFC Braam Play Instant Impact / Promotion GOLD iProspect SA – Dentsu South African Breweries Battle of the billboards GOLD Gorilla Pick n Pay asap! Pick n Pay asap! Find the Bunny! Get the Money! GOLD Gorilla Pick n Pay Smart Shopper Pick n Pay Smart Shopper Price Palooza SILVER Rainmaker Media Beiersdorf Nivea Sales Driver – Sixty60 In App Credit Real Time Marketing GOLD Nedbank Nedbank Bank Your Time SILVER Avatar Agency / FutureTech Isuzu Isuzu X-Ryder 1.9: Real-Time Marketing Success BRONZE Vicinity Media Lays Game-on technology unlocks high-impact omnichannel Small Budget Big Impact GOLD Sauce Advertising Reach for a Dream Step Into My Slippers GOLD Rainmaker Media Shoprite Checkers LiquorShop Purchase Intent Audience BRONZE Blue Robot SuperSport SuperSport SA20 Quiz Challenge SILVER 365 Digital Himalaya Wellness Himalaya’s TikTok Triumph Boostings Sales by 116%



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