Virgin Atlantic, known not only for its airlines but also for its stylish designs, has launched its first lifestyle collection. The collection not only features a variety of fashion pieces, but also includes eco-friendly faux fur travel items. The creators have crafted these pieces specifically to enhance every step of the customer experience.

Two of Britain’s leading sustainable designers, Fenella Smith and Oliver Co, collaborated with Virgin Atlantic to produce a collection inspired by the needs of the airline’s wealthy customers. The airline regularly receives requests for travel essentials such as passport covers and travel bags. These requests led the airline to work with famous British designers to make them a reality.

Iconic style, inclusive designs

Their website features a variety of premium items, including the highly sought-after “Queen of the Skies” jersey. This stylish piece, priced at £70, is obviously reminiscent of Princess Diana’s iconic ‘Fly Virgin Atlantic’ sweatshirt from the 80s. Featuring a super soft cotton fabric, this piece ensures comfortable wear and is offered in two colours. striking: classic navy blue and cream. It perfectly captures the Virgin Atlantic style and is perfect for every occasion, both on and off the runway.

The Virgin Atlantic lifestyle collection also features a jumper emblazoned with the airline’s LGBTQ+ icon, Oscar, who appears on the side of Virgin Atlantic’s ‘Rain Bow’ aircraft. Virgin Atlantic is a long-time supporter of the LGBTQ+ community. As part of this support, the airline recently updated its gender identity policy to allow its employees to choose the uniform that best represents them, regardless of their gender, gender identity or gender expression. This includes Virgin Atlantic’s iconic uniforms.

Virgin Atlantic’s commitment to enhancing its customers’ journeys both in the air and on the ground remains an integral part of the range, which also includes a contemporary luxury canvas travel bag (£90), a flight bag ( £95), Sweaters and T-shirts featuring the airline’s iconic flying icons (£70/£35), Runway Ready Bag (£60), High Flyer Passport Holder (£70), Hello Luggage Tags (£40) and Virgin Atlantic playing cards (£12). Each design has Virgin Atlantic’s instantly recognizable red seamlessly woven throughout. In addition to these travel essentials, Virgin Atlantic pronoun badges will also be available to purchase for the first time since their inception last year as part of the airline’s updated uniform policy.

British elegance, global commitment

As Britain’s flag carrier, Virgin Atlantic’s collaboration with sustainable British designers Fenella Smith and Oliver Co. underlines the airline’s dedication to promoting British design while highlighting the airline’s environmental commitments. This lifestyle collection truly encapsulates the essence of the Virgin Atlantic brand and its efforts to create thoughtful experiences for its customers and its people.

Oliver Co collaborated with the designers to create a set of items, such as the passport holder, luggage tag, landing gear bag and card holder, all made from tea-based vegetable leather. This material choice gives a British nod to the classic collection and offers a sustainable and eco-friendly alternative to traditional leather. The tea alternative uses less energy in production compared to other plant-based leathers that use fruit waste, requiring an energy-intensive drying process.

In our mission to be the most loved travel company, we are committed to improving our customers’ experience at every opportunity. Our passion for design is one of the things our customers love most, and this new travel range will enhance your ride, both on and off the track.

“In collaboration with talented British designers Fenella Smith and Oliver Co, we have curated a collection of responsibly crafted pieces, each underpinned by our commitment to providing a premium experience while making every customer touchpoint seamless. as sustainable as possible.

Shai Weiss, CEO of Virgin Atlantic

Fenella Smith

British designer and founder Fenella Smith commented: “Virgin Atlantic’s iconic brand and its focus on seeing things differently align perfectly with my creative vision of celebrating colorful self-expression.

“My pieces for the collection put Virgin Atlantic’s vibrant red at the forefront, creating elegant accessories that are perfect no matter the occasion. “Each one has been designed not only to capture the elegance of the airline but also to serve as a canvas for self-expression.”

“Our pieces for Virgin Atlantic’s first lifestyle collection are a celebration of the airline’s iconic colors through design-driven travel essentials crafted with the latest in material innovation. Together, we have created a collection that not only represents the Virgin Atlantic style but also reflects our shared dedication to minimizing our environmental impact. It is a testament to the idea that products can and should be designed sustainably, without compromising appearance or functionality,” said Matthew Oliver, founder and creative director of Oliver Co.

where to get yours

To explore Virgin Atlantic’s first lifestyle collection and bring a touch of the Virgin Atlantic spirit to your daily life, visit https://shop.virginatlantic.com/en-GB/brand/virgin-merchandise

• The Virgin Atlantic lifestyle collection includes:
• High Flyer Passport Holder – £70
• Hello luggage tag – £40
• Big Spender Card Holder – £50
• Landing Gear Travel Wallet – £90
• Canvas Travel Tote – £90
• Flight bag – £95
• Catwalk Ready Bag – £60
• Billie Holiday Jumper (available in blue and cream) – £70
• Billie Holiday T-shirt (available in blue and cream) – £35
• Queen of the Skies jumper (available in blue and cream) – £70
• Queen of the Skies T-shirt (available in blue and cream) – £35
• Rain Bow Jumper (available in blue and cream) – £70
• Rain Bow T-shirt (available in blue and cream) – £35
• Virgin Atlantic Playing Cards – £12
• Virgin Atlantic Pronoun Badge Card: £10