Oral care brand Ordo has caused quite a stir with the launch of its latest innovation, the Hydro Sonic Water Flosser. Currently available in four colours, the Ordo Water Flosser has quickly gained popularity among consumers. This is due to its powerful yet gentle cleaning technology and sleek design.

This great value water flosser has industry-leading features. The easy-fill tank is one of the largest tanks on the market. It also features a special antimicrobial additive that reduces bacteria buildup by up to 99.5%. An intuitive travel lock provides security while traveling, and a patented internal tip storage compartment makes packing easy.

“We are absolutely thrilled with the response to our Hydro Sonic Water Flosser,” said Barty Walsh, co-founder of Ordo. “Our mission has always been to make oral hygiene products that are functional, attractive and affordable. This product embodies that spirit perfectly.”

Since its launch last November, the Ordo water flosser has registered more than 60,000 unit sales.

We attribute the product's success to its thoughtful design. It combines the benefits of traditional flossing with the convenience of water-based hydrosonic cleaning. The flosser works with high-frequency water pulses—up to 2,000 per minute—to effectively remove plaque and debris. With three pressure settings and constant or on-demand power options, it offers a customizable flossing experience. This is particularly wonderful for those with braces or implants. Of course, it's just as effective for people who are simply looking for a more thorough cleaning routine.

According to market experts, there is a growing trend towards easy-to-use oral care solutions. Consumers are apparently increasingly looking for products that offer professional-grade results at home.

Consumers love it

“Consumer feedback has been overwhelmingly positive,” Walsh said. “Many of our customers appreciate the ease of use and the noticeable improvement in their oral hygiene. It’s exciting to see such a strong reception in the market.”

Ordo continues to innovate in the oral care sector and already has plans to expand the Hydro Sonic range, including other colours. The company is also exploring new partnerships with retailers to expand its distribution channels and reach more customers.

“The launch of Hydro Sonic marks an important milestone for Ordo,” said Walsh. “We are committed to pushing the boundaries of oral care technology and delivering products that meet the evolving needs of modern customers.”

With its successful debut and promising future developments, the Ordo water flosser may redefine home oral care and cement the brand's position as an industry leader.

Ordo believes that everyone deserves access to affordable, high-quality oral care for everyday use.

The Ordo Hydro Sonic Water Flosser is now available at leading online retailers such as smileshop.co.za, gooralcare.com, takealot.com, as well as dental clinics nationwide.