TBWA tops the Effies Awards SA

TBWA tops the Effies Awards SA


TBWA\Hunt Lascaris and its client City Lodge Hotel Group won the Grand Effie Award 2025 (Image: Bizcommunity, Danette Breitenbach)

The agency won gold for the SOS – Save Our Stay campaign.

Three other agencies and their clients also won gold – Ogilvy SA and VW, Accenture Song and Sanlam and Halo with Pineapple.

The winners were announced at a glittering event at The Venue, Melrose Arch, Johannesburg last night, Tuesday, 21 October.

Bronze Category Lead agency Client Brand Title Contributing companies Transportation Joe Public Uber Eats South Africa Uber Black Uber Black: So good you’ll find a reason They Films, Phd (South Africa) Timely Opportunity M+C Saatchi Abel Mr D Mr D How Mr D got South Africa’s vote of approval during elections Razor PR, Listen Loft Timely Opportunity TBWA Hunt Lascaris Savanna Cider Savanna Try January Vision HQ, Dentsu Red Star, Urban Striker, Sustained Success – Products, Services Ogilvy Mondelez SA Mondelez: Cadbury Dairy Milk Chocolate Selfish to Shareable: Cadbury’s South African Success Story STARCOM, starcom south africa, hogarth worldwide cape town, Promidea Social Good – Brands / Positive Change Joe Public Amnesty International Amnesty International Faeces Ink: Reigniting Attention Around a National Shame Juno, Joe Public Engage Omni-Channel Shopper Solution / Commerce & Shopper Effies 99cents Shoprite Group of Companies CHECKERS Little Shop Goes Xtra Rainmaker Media, PHD South Africa, Video Cartel Media Innovation – Emerging & New Channels, Existing Channels / Media Effies Joe Public Amnesty International Amnesty International Faeces Ink: Reigniting Attention Around a National Shame Juno, Joe Public Engage Marketing Innovation Solutions TBWA Hunt Lascaris Savanna Cider Savanna South Africa Savanna Neat: It’s Giving Vision HQ, Dentsu Red Star, Urban Striker Marketing Disruptors Ogilvy Volkswagen SA Volkswagen #ShouldaGotAVivo: VW’s Masterclass on end-of-product-life-cycle marketing disruption. Influencer Marketing Ogilvy Gates Foundation The Gates Foundation Influence With Impact: #ForeverWena’s Culture-Driven Approach to Youth HIV Awareness Finance Joe Public Nedbank Nedbank Bank Your Time – How Nedbank reframed digital banking by turning time into a currency The MediaShop Disease Awareness & Education: Non-Profit Ogilvy The Gates Foundation The Gates Foundation FROM SHAME TO SELF-LOVE: How #FOREVERWENA Revolutionised HIV Prevention. Current Events M+C Saatchi Abel Mr D Mr D How Mr D got South Africa’s vote of approval during elections Razor PR, Listen Loft Beverages – Alcohol Ogilvy ABInbev Carling Black Label From Decline to Dominance: Carling Black Label’s 8-Year Journey of Purpose-Driven Sustained Success. Silver Sustained Success – Products, Services Ogilvy ABInbev Carling Black Label From Decline to Dominance: Carling Black Label’s 8-Year Journey of Purpose-Driven Sustained Success. Small Budgets – Non-Profit, Products, Services Joe Public Amnesty International Amnesty International Faeces Ink: Reigniting Attention Around a National Shame Juno, Joe Public Engage Small Budgets – Non-Profit, Products, Services M+C Saatchi Abel (1st lead agency), Razor PR (2nd lead agency) Gun Free South Africa Gun Free South Africa Firing A Silver Bullet That Turned Apathy into Policy Action Strangelovepost, Listen Loft Media Innovation / Commerce & Shopper Effies TBWA\Hunt Lascaris City Lodge Hotel Group City Lodge Hotel Group Save Our Stay (SOS) PHD South Africa, OnPoint PR and Lifestyle Management, Instreem Media Innovation – Emerging & New Channels, Existing Channels / Media Effies Ogilvy KFC SA KFC Block Booked Marketing Disruptors TBWA\Hunt Lascaris City Lodge Hotel Group City Lodge Hotel Group Save Our Stay (SOS) PHD South Africa, OnPoint PR and Lifestyle Management, Instreem Automotive – Vehicles Ogilvy Volkswagen SA Volkswagen #ShouldaGotaVivo: How VW used competitor drivers to sell their Vivos Gold Travel & Tourism TBWA\Hunt Lascaris City Lodge Hotel Group City Lodge Hotel Group Save Our Stay (SOS) PHD South Africa, OnPoint PR and Lifestyle Management, Instreem Social Good – Brands / Positive Change Ogilvy Volkswagen SA Volkswagen South Africa Volkswagen Night School: Rewriting the Rules of the Road saving lives and building brand Bonfire Finance Accenture Song Sanlam Sanlam Sanlam “The F-Show” Incubeta, Kintaro Sustained Success – Products, Services Halo Pineapple Pineapple 100% Sustained Results: How Being Totes Honest Totes Helped Pineapple Soar Grand Travel & Tourism TBWA\Hunt Lascaris City Lodge Hotel Group City Lodge Hotel Group Save Our Stay (SOS) PHD South Africa, OnPoint PR and Lifestyle Management, Instreem



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