Once upon a time, a clever post could go viral. A well-timed meme, a thoughtful…

This year, Cannes Lions shortlisted multiple AI-generated campaigns – and the industry applauded. “Revolutionary,” some…

Petra Mc Cardle Once upon a time, influencers were independent creators sharing their passions. Now?…

Remember that time you talked about buying a new couch, and suddenly every ad on…

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In the vast world of the internet, where user experience reigns supreme, it is remarkable…

As a production director at an advertising agency, I’ve witnessed the magic of captivating campaigns…