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The three key themes from the winners of the Creative Effectiveness Lions 2025 are compound…
“Search is no longer a destination for finding an answer. It’s a doorway that starts…
This week Warc released its 2025 Global Consumer Trends report exploring the key issues that…
Warc’s The Future of Programmatic 2025 is a deep dive into three specific trends –…
Ogilvy SA won four Warc Awards 2025 – Middle East Africa including gold for its…
Globally, newsbrand ad spend is forecast to fall to $32.3bn this year, a 33.1% decrease…
Ogilvy South Africa is the top African agency named in the The Warc Awards for…
While global advertising spend is now on course to grow 6.7% this year to $1.15trn,…
“Fresh from seemingly helping Donald Trump to win last year’s ‘podcast election’ in the US,…
Warc’s The Future of Media 2025 report examines how the endless optionality within the media…