Ogilvy SA top African agency in the Warc Effectiveness Awards 2025 shortlist
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Ogilvy South Africa is the top African agency named in the The Warc Awards for…

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Ogilvy SA top African agency in the Warc Effectiveness Awards 2025 shortlist

Warc study shows growth this year but still downgrade of almost one percentage point
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While global advertising spend is now on course to grow 6.7% this year to $1.15trn,…

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Warc study shows growth this year but still downgrade of almost one percentage point

Warc: “Podcasts are having a moment’ – but popularity not translating into ad revenue
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“Fresh from seemingly helping Donald Trump to win last year’s ‘podcast election’ in the US,…

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Warc: “Podcasts are having a moment’ – but popularity not translating into ad revenue

Warc: Media in 2025 – Defined by abundance, driven by algorithms
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Warc’s The Future of Media 2025 report examines how the endless optionality within the media…

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Warc: Media in 2025 – Defined by abundance, driven by algorithms

Warc 2024 Report: 3 key strategies marketing leaders need to know in 2024
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Warc has released The Future of Strategy 2024, a global survey-based report featuring insights from…

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Warc 2024 Report: 3 key strategies marketing leaders need to know in 2024

Warc report: How earned media is cutting through digital noise
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A new white paper has been released by Warc Advisory and global communications firm Edelman….

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Warc report: How earned media is cutting through digital noise

Warc: Spotify’s new video ad strategy, a game-changer for multi-media campaigns?
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Spotify, the world’s leading audio streaming subscription service, is now exploring opportunities in the video…

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Warc: Spotify’s new video ad strategy, a game-changer for multi-media campaigns?

Warc research: A clear customer promise is even more effective in B2B than B2C
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Campaigns that make a clear customer promise are even more effective in B2B than B2C….

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Warc research: A clear customer promise is even more effective in B2B than B2C

Brand safety, signal loss dominate concerns as Warc releases The future of programmatic 2024 report
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Warc has published The Future of Programmatic 2024, a report covering the major trends shaping…

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Brand safety, signal loss dominate concerns as Warc releases The future of programmatic 2024 report

Gaming’s $184bn market undervalued by advertisers, Warc report finds
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Gaming has a big global audience and is a key driver of culture, yet in-game…

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Gaming’s $184bn market undervalued by advertisers, Warc report finds