Warc: Connected TV takes center stage as linear TV declines worldwide
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The shape of television media is changing as consumers shift from linear TV (traditional) to…

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Warc: Connected TV takes center stage as linear TV declines worldwide

Warc: 3 themes from Cannes Lions for commercial success
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The three key themes from the winners of the Creative Effectiveness Lions 2025 are compound…

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Warc: 3 themes from Cannes Lions for commercial success

Warc: 3 key opportunities for marketers in the new era of search
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“Search is no longer a destination for finding an answer. It’s a doorway that starts…

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Warc: 3 key opportunities for marketers in the new era of search

Warc report: Top consumer trends shaking up next year’s spending habits
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This week Warc released its 2025 Global Consumer Trends report exploring the key issues that…

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Warc report: Top consumer trends shaking up next year’s spending habits

Warc signals a potential renaissance for open web programmatic advertising
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Warc’s The Future of Programmatic 2025 is a deep dive into three specific trends –…

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Warc signals a potential renaissance for open web programmatic advertising

Ogilvy wins all SA’s Warc Awards 2025 –  Middle East and Africa
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Ogilvy SA won four Warc Awards 2025 – Middle East Africa including gold for its…

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Ogilvy wins all SA’s Warc Awards 2025 – Middle East and Africa

Warc: News media struggles as brands favour softer content
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Globally, newsbrand ad spend is forecast to fall to $32.3bn this year, a 33.1% decrease…

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Warc: News media struggles as brands favour softer content

Ogilvy SA top African agency in the Warc Effectiveness Awards 2025 shortlist
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Ogilvy South Africa is the top African agency named in the The Warc Awards for…

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Ogilvy SA top African agency in the Warc Effectiveness Awards 2025 shortlist

Warc study shows growth this year but still downgrade of almost one percentage point
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While global advertising spend is now on course to grow 6.7% this year to $1.15trn,…

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Warc study shows growth this year but still downgrade of almost one percentage point

Warc: “Podcasts are having a moment’ – but popularity not translating into ad revenue
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“Fresh from seemingly helping Donald Trump to win last year’s ‘podcast election’ in the US,…

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Warc: “Podcasts are having a moment’ – but popularity not translating into ad revenue