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The shape of television media is changing as consumers shift from linear TV (traditional) to…
The three key themes from the winners of the Creative Effectiveness Lions 2025 are compound…
“Search is no longer a destination for finding an answer. It’s a doorway that starts…
This week Warc released its 2025 Global Consumer Trends report exploring the key issues that…
Warc’s The Future of Programmatic 2025 is a deep dive into three specific trends –…
Ogilvy SA won four Warc Awards 2025 – Middle East Africa including gold for its…
Globally, newsbrand ad spend is forecast to fall to $32.3bn this year, a 33.1% decrease…
Ogilvy South Africa is the top African agency named in the The Warc Awards for…
While global advertising spend is now on course to grow 6.7% this year to $1.15trn,…
“Fresh from seemingly helping Donald Trump to win last year’s ‘podcast election’ in the US,…