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The Warc Media 100 rankings, an independent global benchmark of the world’s most awarded campaigns…
Netflix has stepped into its ad-funded era, with advertising now contributing 3% of its full-year…
The final quarter of the year highlighted a split in performance among major tech platforms,…
According to Warc’s latest global advertising forecasts, total ad spend is expected to rise by…
Only a fifth (19%) of brand marketers expect budgets to rise next year, despite over…
One in five (21%) creatively awarded ideas are also awarded for effectiveness, says Warc’s Health…
In Behavioural Science, the ‘Values’ in Values-Driven Marketing (VDM) refer to the underlying — and…
According to 80% of strategists worldwide, strategy stands at a crossroads — and is too…
A new study from Warc says that global advertising spend is now predicted to grow…
The shape of television media is changing as consumers shift from linear TV (traditional) to…