TikTok SSA top creators crowned
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TikTok honoured the creators who are reshaping culture, storytelling, and digital influence across the region…

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TikTok SSA top creators crowned

The rise of victimhood culture: How TikTok glorifies trauma narratives
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In the digital age, social media has grown into a stage where identities are shaped,…

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The rise of victimhood culture: How TikTok glorifies trauma narratives

The mental health minefield of TikTok for today’s teens
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Social media platforms like TikTok can provide a sense of belonging and community for young…

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The mental health minefield of TikTok for today’s teens

From Google to TikTok: The rise generative engine optimisation
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As AI reshapes how consumers discover brands, South African marketers face a new challenge: being…

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From Google to TikTok: The rise generative engine optimisation

From TikTok trends to skin troubles: Why expertise matters
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You’re scrolling through TikTok and come across a new beauty product with a new super…

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From TikTok trends to skin troubles: Why expertise matters

SA Social Media Landscape Report 2025: Consumer usage sees Facebook down, TikTok up
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From a consumer perspective, and continuing the pattern of the last few years, there is…

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SA Social Media Landscape Report 2025: Consumer usage sees Facebook down, TikTok up

TikTok expands mental well-being tools, partnerships to Africa
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TikTok announced a new suite of mental well-being tools and partnerships for sub-Saharan Africa at…

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TikTok expands mental well-being tools, partnerships to Africa

From TikTok to WhatsApp: how Gen Z is rewriting the rules of influence at work – icandi CQ
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Gen Z isn’t waiting for permission to lead – they’re already broadcasting bold ideas, building…

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From TikTok to WhatsApp: how Gen Z is rewriting the rules of influence at work – icandi CQ

Gen Z is turning to TikTok, not Google, when they need answers
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These days, when it comes to online searches, people—especially younger audiences—are turning to social media…

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Gen Z is turning to TikTok, not Google, when they need answers

TikTok, Meta fined hundreds of millions by EU regulators for data privacy breaches
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In a landmark ruling, Ireland’s Data Protection Commission (DPC) has fined TikTok €530m ($571m) for…

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TikTok, Meta fined hundreds of millions by EU regulators for data privacy breaches