In the digital age, social media has grown into a stage where identities are shaped,…

Social media platforms like TikTok can provide a sense of belonging and community for young…

As AI reshapes how consumers discover brands, South African marketers face a new challenge: being…

You’re scrolling through TikTok and come across a new beauty product with a new super…

From a consumer perspective, and continuing the pattern of the last few years, there is…

TikTok announced a new suite of mental well-being tools and partnerships for sub-Saharan Africa at…

Gen Z isn’t waiting for permission to lead – they’re already broadcasting bold ideas, building…

These days, when it comes to online searches, people—especially younger audiences—are turning to social media…

In a landmark ruling, Ireland’s Data Protection Commission (DPC) has fined TikTok €530m ($571m) for…

TikTok has reported a significant upward trend in its content removal rate across sub-Saharan Africa,…