Tumi Rabanye | How advertising strategy acts like a brand’s nervous system
Posted in Business

In advertising, strategy is frequently overlooked as it works behind the scenes. Yet, much like…

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Tumi Rabanye | How advertising strategy acts like a brand’s nervous system

Winning by making strategy everyone’s business – eatbigfish
Posted in Business

Many organisations struggle with strategy adoption due to a lack of team buy-in and engagement,…

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Winning by making strategy everyone’s business – eatbigfish

Publicis Groupe to acquire Lotame as part of its AI strategy
Posted in Business

Publicis Groupe will acquire one of the largest end-to-end data marketplaces in the world, spanning…

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Publicis Groupe to acquire Lotame as part of its AI strategy

How to avoid core migration strategy pitfalls
Posted in Finance

Research house, International Data Corporation (IDC), says global Financial Institution (FI) spending on legacy payments…

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How to avoid core migration strategy pitfalls

Ethiopian SOE boss: Our strategy is reform, not privatisation
Posted in Technology

When Brook Taye became chief executive of Ethiopian Investment Holdings (EIH) in August, he was…

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Ethiopian SOE boss: Our strategy is reform, not privatisation

Afreximbank’s progress in its five-year strategy is evident through its achievements
Posted in Technology

In November 2023 Afreximbank appointed Haytham ElMaayergi as its Executive Vice President for the Global…

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Afreximbank’s progress in its five-year strategy is evident through its achievements

Warc: Spotify’s new video ad strategy, a game-changer for multi-media campaigns?
Posted in Business

Spotify, the world’s leading audio streaming subscription service, is now exploring opportunities in the video…

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Warc: Spotify’s new video ad strategy, a game-changer for multi-media campaigns?

Can Africa persuade China to support its critical minerals strategy?
Posted in Finance

Critical minerals are non-fuel minerals that are essential to specific supply chains, including for weapons…

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Can Africa persuade China to support its critical minerals strategy?

What will the UK's new Africa strategy look like?
Posted in Finance

“In Africa, the UK government has no coherent strategy, failed to show sufficient support over…

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What will the UK's new Africa strategy look like?

Reinventing stores redefines the retail strategy
Posted in Business

It was just four years ago during the pandemic – with consumers restricted to their…

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Reinventing stores redefines the retail strategy