Tanzania and Africa deserve more focus in the UK’s trade strategy
Posted in Technology

The United Kingdom’s new trade strategy, published this month, set out a vision for securing…

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Tanzania and Africa deserve more focus in the UK’s trade strategy

Baking media effectiveness into your video marketing strategy – Google
Posted in Business

Google’s Zanele Matlala is the YouTube lead for Africa who plans and optimises end-to-end video…

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Baking media effectiveness into your video marketing strategy – Google

CTV: part of a holistic television strategy, not an add-on
Posted in Business

Connected TV (CTV) isn’t a separate medium. It’s TV, delivered via the internet instead of…

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CTV: part of a holistic television strategy, not an add-on

How being better became this agency’s most profitable strategy yet – Rogerwilco
Posted in Business

The internal reset at Rogerwilco proves that doing good business can be good for business….

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How being better became this agency’s most profitable strategy yet – Rogerwilco

Strategy versus execution: What sets exceptional sports marketing agencies apart?
Posted in Business

It is a dark and stormy night. You are alone on a ship at sea….

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Strategy versus execution: What sets exceptional sports marketing agencies apart?

Afreximbank reports offer Africa survival strategy in volatile world
Posted in Finance

This article was produced with the support of Afreximbank As global economic uncertainties deepen and…

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Afreximbank reports offer Africa survival strategy in volatile world

Afreximbank reports offer Africa survival strategy in a volatile world
Posted in Technology

This article was produced with the support of Afreximbank As global economic uncertainties deepen and…

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Afreximbank reports offer Africa survival strategy in a volatile world

Platform-hopping is not a strategy – We Do Digital
Posted in Business

Let’s be honest, most businesses are far too busy trying to show up everywhere online….

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Platform-hopping is not a strategy – We Do Digital

‘Solidarity with women is an economic strategy’
Posted in Finance

The Arab Bank for Economic Development in Africa (BADEA) has partnered with the African Women…

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‘Solidarity with women is an economic strategy’

Listening differently – How first-party data powers Gagasi FM’s strategy
Posted in Business

In a world where data is often harvested impersonally and used to push generic content,…

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Listening differently – How first-party data powers Gagasi FM’s strategy