Your mass market strategy may be wrong. Here’s why – Brave Group
Posted in Business

Mathabatha Sexwale, product marketing at Brave Group, examines the majority that we too often refer…

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Your mass market strategy may be wrong. Here’s why – Brave Group

Brave Group adds to leadership with ECD and strategy head appointments
Posted in Business

Brave Group has announced the promotion of Bibi Bonnecwe to executive creative director and the…

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Brave Group adds to leadership with ECD and strategy head appointments

#BehindtheIMC | BBC’s chief brand officer, Charl Bassil: Culture eats strategy for breakfast
Posted in Business

Charl Bassil, chief brand officer of BBC will present Reimagining the iconic as a keynote…

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#BehindtheIMC | BBC’s chief brand officer, Charl Bassil: Culture eats strategy for breakfast

#WPRD2025 | Ciaran R. Maidwell, head of strategy at Be-cause on legacy media appeal
Posted in Business

Consumer trust in social media is on shaky ground: between AI-generated content and increasingly lax…

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#WPRD2025 | Ciaran R. Maidwell, head of strategy at Be-cause on legacy media appeal

Tanzania and Africa deserve more focus in the UK’s trade strategy
Posted in Technology

The United Kingdom’s new trade strategy, published this month, set out a vision for securing…

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Tanzania and Africa deserve more focus in the UK’s trade strategy

Baking media effectiveness into your video marketing strategy – Google
Posted in Business

Google’s Zanele Matlala is the YouTube lead for Africa who plans and optimises end-to-end video…

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Baking media effectiveness into your video marketing strategy – Google

CTV: part of a holistic television strategy, not an add-on
Posted in Business

Connected TV (CTV) isn’t a separate medium. It’s TV, delivered via the internet instead of…

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CTV: part of a holistic television strategy, not an add-on

How being better became this agency’s most profitable strategy yet – Rogerwilco
Posted in Business

The internal reset at Rogerwilco proves that doing good business can be good for business….

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How being better became this agency’s most profitable strategy yet – Rogerwilco

Strategy versus execution: What sets exceptional sports marketing agencies apart?
Posted in Business

It is a dark and stormy night. You are alone on a ship at sea….

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Strategy versus execution: What sets exceptional sports marketing agencies apart?

Afreximbank reports offer Africa survival strategy in volatile world
Posted in Finance

This article was produced with the support of Afreximbank As global economic uncertainties deepen and…

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Afreximbank reports offer Africa survival strategy in volatile world