Your marketing strategy was built for a budget you no longer have – AdBot
Posted in Business

The budget was approved in November. You spent three weeks with your agency strategist building…

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Your marketing strategy was built for a budget you no longer have – AdBot

#BehindtheBrand |  Inside Investec’s global brand strategy
Posted in Business

Investec’s zebra is one of the most recognisable brand symbols in banking. But strong iconography…

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#BehindtheBrand | Inside Investec’s global brand strategy

#WorldRadioDay | Radio asserts its place at the centre of brand strategy
Posted in Business

Radio remains one of the most powerful and trusted media channels in the world, and…

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#WorldRadioDay | Radio asserts its place at the centre of brand strategy

Prominent Roofing drives R1.74m in revenue through data-driven Google Ads strategy – Cape Marketing Agency
Posted in Business

Cape Marketing Agency demonstrates how performance-led Google Ads management delivers measurable business growth. Prominent Roofing,…

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Prominent Roofing drives R1.74m in revenue through data-driven Google Ads strategy – Cape Marketing Agency

The lost art of integration: Why media strategy needs both flesh and digital – Ebony+Ivory
Posted in Business

In a media landscape dominated by digital-first narratives, advertising is at risk of forgetting the…

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The lost art of integration: Why media strategy needs both flesh and digital – Ebony+Ivory

Thinkerneur revamps its Institute of Strategy with two strategically dynamic CEOs
Posted in Business

Thinkerneur has revamped its Institute of Strategy platform, originally launched in 2020, during the height…

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Thinkerneur revamps its Institute of Strategy with two strategically dynamic CEOs

ComStrat – The bridge between brand strategy and media strategy – Advertising Media Forum
Posted in Business

Communication strategy is the living instruction manual that translates a brand’s positioning (who you are…

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ComStrat – The bridge between brand strategy and media strategy – Advertising Media Forum

The condescending boss: a survival strategy
Posted in Fashion & Beauty

Let's be real about the condescending boss: They put you down because they have an…

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The condescending boss: a survival strategy

From strategy to sovereignty: Crafting Africa’s AI future
Posted in Finance

Artificial intelligence is no longer an abstract concept in Africa. From health diagnostics in Nairobi…

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From strategy to sovereignty: Crafting Africa’s AI future

Gas projects and renewables drive Mozambique's energy strategy
Posted in Finance

With the $20bn onshore liquefied natural gas (LNG) project in northern Mozambique expected to resume…

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Gas projects and renewables drive Mozambique's energy strategy