The marketing genius of Spotify Wrapped
Posted in Business

Even before this year’s Spotify Wrapped dropped, I had a hunch what mine would reveal….

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The marketing genius of Spotify Wrapped

Africa’s Wrapped goes real-world as Spotify turns listening into street culture
Posted in Business

Spotify Wrapped 2025 has burst out of the app and into the streets, transforming Africa’s…

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Africa’s Wrapped goes real-world as Spotify turns listening into street culture

Spotify celebrates a decade of Amapiano
Posted in Business

In 2023, the South African dance genre Amapiano surpassed 1.4 billion streams on Spotify. Its…

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Spotify celebrates a decade of Amapiano

Spotify launches in 39 African countries.
Posted in General News

Global music streaming service Spotify is making a giant leap into Africa, with a launch…

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Spotify launches in 39 African countries.