Scopen’s eighth edition of its PR Scope study in Spain has found that Artificial Intelligence…

The eighth edition of Scopen’s Public Relations (PR) Scope study in Spain has found that…

Scopen’s fifth edition of its Agency Scope study in Chile shows an increase in the…

Chilean advertisers currently allocate an average of 3.6% of their revenue to communication, marketing, and…

Marketing in 2025 will be defined by those who embrace transformation—and those who struggle to…

Scopen South Africa has launched its New Business Report, a no-charge resource designed to enhance…

In Chile, 30% of creative companies have a dedicated New Business department (compared to 43%…

The fragmentation the industry experienced due to the huge changes in technology and growth of…

While the process around what criteria and what marketers must look for in agencies when…