Tag: Scopen
Posted in Business
Scopen’s fifth edition of its Agency Scope study in Chile shows an increase in the…
Posted in Business
Chilean advertisers currently allocate an average of 3.6% of their revenue to communication, marketing, and…
Posted in Business
Marketing in 2025 will be defined by those who embrace transformation—and those who struggle to…
Posted in Business
Scopen South Africa has launched its New Business Report, a no-charge resource designed to enhance…
Posted in Business
In Chile, 30% of creative companies have a dedicated New Business department (compared to 43%…
Posted in Business
The fragmentation the industry experienced due to the huge changes in technology and growth of…
Posted in Business
While the process around what criteria and what marketers must look for in agencies when…