Part 1: Agency Scope Media – specialised agencies still preferred over integration
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Scopen has concluded the eighth edition of its Agency Scope study in Mexico, and according…

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Part 1: Agency Scope Media – specialised agencies still preferred over integration

Marketers make their voices heard, as Agency Scope participation almost quadruples
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For the first time in the decade-long history of Agency Scope in South Africa, participation…

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Marketers make their voices heard, as Agency Scope participation almost quadruples

Agency Scope Spain Part 2: Satisfaction with agencies as marketers adapt to changing times
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Scopen has completed the 24th edition of Agency Scope in Spain and found that its…

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Agency Scope Spain Part 2: Satisfaction with agencies as marketers adapt to changing times

Scopen’s Agency Scope Spain: Marketers prefer specialist agencies across different disciplines
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Before 2020, in Spain, the marketing professionals interviewed barely showed a preference for working with…

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Scopen’s Agency Scope Spain: Marketers prefer specialist agencies across different disciplines

Agency Scope 2025 to include more marketing and agency professionals
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A key objective of the sixth wave of the Agency Scope study in South Africa…

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Agency Scope 2025 to include more marketing and agency professionals

Agency Scope 2023-2024: Industry respect for Nando’s marketing three times that of nearest rivals
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Analysis from the Agency Scope shows an interesting trend arising from the responses to questions…

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Agency Scope 2023-2024: Industry respect for Nando’s marketing three times that of nearest rivals

Stellar debut for Rapt Creative in Scopen’s 2023 Agency Scope
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Rapt Creative has taken Scopen’s 2023/24 Agency Scope South Africa by storm. Image supplied. Founder…

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Stellar debut for Rapt Creative in Scopen’s 2023 Agency Scope

Ogilvy SA, Carat SA and Promise Agency the first Agency Scope trophy recipients
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Ogilvy SA, Carat SA and Promise Agency are the first recipients of the newly introduced…

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Ogilvy SA, Carat SA and Promise Agency the first Agency Scope trophy recipients