The experience paradox: Why better satisfaction scores don’t always mean growth – Kantar
Posted in Business

Most brands chase satisfaction metrics while missing what truly drives growth: Meaningful Difference. New research…

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The experience paradox: Why better satisfaction scores don’t always mean growth – Kantar

2025 CE Index reveals top performers in banking customer satisfaction
Posted in Business

In a first-of-its-kind announcement, FNB and Standard Bank have been named joint winners of the…

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2025 CE Index reveals top performers in banking customer satisfaction

Agency Scope Spain Part 2: Satisfaction with agencies as marketers adapt to changing times
Posted in Business

Scopen has completed the 24th edition of Agency Scope in Spain and found that its…

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Agency Scope Spain Part 2: Satisfaction with agencies as marketers adapt to changing times

Promotions: Because who needs job satisfaction anyway? Unpopular opinion by a CEO – Wetpaint Advertising
Posted in Business

There’s an old saying in the advertising industry: “Everyone wants to be the general, but…

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Promotions: Because who needs job satisfaction anyway? Unpopular opinion by a CEO – Wetpaint Advertising