Data shows creative drives up to 30% more sales
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Global marketing effectiveness and foresight consultancy Gain Theory has released a new report, Creative effectiveness…

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Data shows creative drives up to 30% more sales

The rise of the digital showroom: the new frontline for driving car sales – Rogerwilco
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In a world where purchasing decisions are increasingly informed by online research, the automotive customer…

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The rise of the digital showroom: the new frontline for driving car sales – Rogerwilco

Flexible return policies can make or break online sales – FedEx survey
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For online shoppers, the ease of returning a product is just as important as the…

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Flexible return policies can make or break online sales – FedEx survey

From brand awareness to sales: Mastering social media for your business
Posted in Business

Today, a strong social media presence is essential for businesses as a powerful means to…

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From brand awareness to sales: Mastering social media for your business

M-Net’s ‘express from the US’ delivers this year’s hottest shows, now! – DStv Media Sales
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The world’s greatest international TV shows don’t come to South Africa any fresher than via…

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M-Net’s ‘express from the US’ delivers this year’s hottest shows, now! – DStv Media Sales

V&A Waterfront achieves record retail sales, welcomes over 3 million visitors in December
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Cape Town’s iconic mixed-use destination, the V&A Waterfront experienced a standout December period, welcoming over…

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V&A Waterfront achieves record retail sales, welcomes over 3 million visitors in December

Ambush marketing will play a significant role in Black Friday sales. Don’t be caught out – Bullion PR  & Communication
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From humble beginnings, Black Friday has gained significant momentum and has become one of the…

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Ambush marketing will play a significant role in Black Friday sales. Don’t be caught out – Bullion PR & Communication

Black Friday acts as a launchpad for festive season sales success
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New retail statistics highlight a significant opportunity for South African retailers to build on the…

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Black Friday acts as a launchpad for festive season sales success

Positive portrayals of men in ads boost brand equity and sales – Kantar
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Kantar’s ‘Connecting with men: How brands can decode modern masculinity’ report urges brands to rethink…

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Positive portrayals of men in ads boost brand equity and sales – Kantar

Why brand marketing is important for your business even though you only want sales
Posted in Business

It’s a common question for business owners in difficult markets such as Africa to wonder…

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Why brand marketing is important for your business even though you only want sales