WhatsApp introducing advertising is a potentially lucrative but risky move
Posted in Business

Back when Meta (then known simply as Facebook) bought it in 2014 for $19bn, WhatsApp…

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WhatsApp introducing advertising is a potentially lucrative but risky move

#OrchidsandOnions: Is Jaguar’s ‘Type 00’ a risky gamble or a marketing masterstroke?
Posted in Business

One of the most important – and most ignored – mantras for marketers is: You…

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#OrchidsandOnions: Is Jaguar’s ‘Type 00’ a risky gamble or a marketing masterstroke?