From insight to impact: MASA approves Rogerwilco research as CPD learning content
Posted in Business

Approval recognises the role of locally produced marketing insight in advancing professional standards and continuous…

Continue Reading

From insight to impact: MASA approves Rogerwilco research as CPD learning content

Eye-tracking: the most potent ad testing tool in the attention economy – BMi Research
Posted in Business

Between 2 and 5 seconds*. That’s the sweet spot for capturing attention today. But not…

Continue Reading

Eye-tracking: the most potent ad testing tool in the attention economy – BMi Research

Brand intelligence for a competitive advantage – BMi Research
Posted in Business

How does your brand shape up against your competitors? That’s what every brand wants to…

Continue Reading

Brand intelligence for a competitive advantage – BMi Research

On the Dot Door2Door: New research findings 2026
Posted in Business

Why leaflets still drive trust, planning and purchase. Introduction: Understanding today’s shopper In an increasingly…

Continue Reading

On the Dot Door2Door: New research findings 2026

The rise of AI-simulated humans in business research
Posted in Business

For many people, the idea of AI-simulated humans is something only seen in science fiction…

Continue Reading

The rise of AI-simulated humans in business research

New BMi Research reports uncover what’s driving changes in consumer spend, behaviour
Posted in Business

Leading full-service market research house, BMi Research, has launched a new research report series on…

Continue Reading

New BMi Research reports uncover what’s driving changes in consumer spend, behaviour

Human8 named finalist in three global research awards
Posted in Business

According to Human8, the future of marketing insights lies not in AI alone, but in…

Continue Reading

Human8 named finalist in three global research awards

No market research? You’re throwing good money after bad – BMi Research
Posted in Business

In the current economic climate, every move your brand makes should be a strategic one….

Continue Reading

No market research? You’re throwing good money after bad – BMi Research

Who or what is analysing your research data and giving your company recommendations? – Livingfacts
Posted in Business

In our series of three articles, Livingfacts asks you to consider the conceptualisation, sample and…

Continue Reading

Who or what is analysing your research data and giving your company recommendations? – Livingfacts

Who or what is in your B2B research sample? – Livingfacts
Posted in Business

In our series of three articles, Livingfacts asks you to think about the conceptualisation, sample…

Continue Reading

Who or what is in your B2B research sample? – Livingfacts