No market research? You’re throwing good money after bad – BMi Research
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In the current economic climate, every move your brand makes should be a strategic one….

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No market research? You’re throwing good money after bad – BMi Research

Who or what is analysing your research data and giving your company recommendations? – Livingfacts
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In our series of three articles, Livingfacts asks you to consider the conceptualisation, sample and…

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Who or what is analysing your research data and giving your company recommendations? – Livingfacts

Who or what is in your B2B research sample? – Livingfacts
Posted in Business

In our series of three articles, Livingfacts asks you to think about the conceptualisation, sample…

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Who or what is in your B2B research sample? – Livingfacts

EXCLUSIVE: Scopen research – Be integrated, AI-powered and strategic, or be left behind
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Marketing in 2025 will be defined by those who embrace transformation—and those who struggle to…

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EXCLUSIVE: Scopen research – Be integrated, AI-powered and strategic, or be left behind

OceanX shows how AI is transforming marine research
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Ocean exploration NGO OceanX took a detour around Africa as an opportunity to demonstrate how…

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OceanX shows how AI is transforming marine research

Scopen research finds Chilean creative companies invest an average of R500,000 per year in New Business
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In Chile, 30% of creative companies have a dedicated New Business department (compared to 43%…

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Scopen research finds Chilean creative companies invest an average of R500,000 per year in New Business

Hello Ara launches ‘Ekasi World’ on Roblox, pioneering South African qualitative research platform
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Global Conversational AI research firm Hello Ara is thrilled to announce the launch of Ekasi…

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Hello Ara launches ‘Ekasi World’ on Roblox, pioneering South African qualitative research platform

Is in-house research holding back African radio evolution?
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A recent poll by Ground Control Research found that only 11% of radio stations surveyed…

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Is in-house research holding back African radio evolution?

Warc research: A clear customer promise is even more effective in B2B than B2C
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Campaigns that make a clear customer promise are even more effective in B2B than B2C….

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Warc research: A clear customer promise is even more effective in B2B than B2C

2  critical challenges the market research industry needs to overcome when using AI
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The role of human insight is indispensable when integrating AI into market research, as for…

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2 critical challenges the market research industry needs to overcome when using AI