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This article was produced with the support of PAFTRAC As global trade faces mounting headwinds;…

In Behavioural Science, the ‘Values’ in Values-Driven Marketing (VDM) refer to the underlying — and…

Across boardrooms, the mandate has become clear: demonstrate growth, safeguard cash, and control risk. It’s…

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According to 80% of strategists worldwide, strategy stands at a crossroads — and is too…

A new study from Warc says that global advertising spend is now predicted to grow…