CEM Africa Summit 2025 to tackle the new CX mandate: Connection, trust, and real value
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As the continent’s leading customer experience (CX) event returns to Cape Town next week, the…

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CEM Africa Summit 2025 to tackle the new CX mandate: Connection, trust, and real value

#CreativeCircle2025: Influencing real cultural, societal and economic change
Posted in Business

Terry Levin looks at campaigns presented at the recent Creative Circle Full Circle event in…

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#CreativeCircle2025: Influencing real cultural, societal and economic change

Dentsu SSA makes real impact across Africa with One Day for Change 2025
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Across sub-Saharan Africa, dentsu teams once again united through the annual One Day for Change…

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Dentsu SSA makes real impact across Africa with One Day for Change 2025

From silos to synergy: How real collaboration builds better brands – Dentsu
Posted in Business

For much of my early career in creative agencies, media partners felt like distant cousins….

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From silos to synergy: How real collaboration builds better brands – Dentsu

The Creator Economy: An opportunity to build  real, lasting connections
Posted in Business

The creator economy is not a trend; it is a central pillar of modern marketing….

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The Creator Economy: An opportunity to build real, lasting connections

Merging gaming and virtual play with real world commerce – Advertising Media Forum
Posted in Business

Gaming. In some households it’s a muddy word, in some it’s a way for families…

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Merging gaming and virtual play with real world commerce – Advertising Media Forum

#BehindtheCampaign: Bullet Proof Park | A fake idea with real change
Posted in Business

Bulletproof Park is a story about a “fake idea” that led to real change. The…

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#BehindtheCampaign: Bullet Proof Park | A fake idea with real change

Keeping it authentic: Why being real wins every time – We Do Digital
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Did you know that 86% of consumers say authenticity is a key factor when deciding…

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Keeping it authentic: Why being real wins every time – We Do Digital

Beyond influencers: How digital creators are building real businesses
Posted in Business

Digital creators are not just hobbyists or influencers but entrepreneurs building sustainable brands and generating…

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Beyond influencers: How digital creators are building real businesses

#BizTrends2025: Bettabets Mathabo Sekhonyana – Dispelling the dazzle: A closer look at AI’s real potential
Posted in Business

If you listen to the hype, AI is nothing short of a miracle that will…

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#BizTrends2025: Bettabets Mathabo Sekhonyana – Dispelling the dazzle: A closer look at AI’s real potential