5 risks of personalised marketing in the context of the PoPIA
Posted in Business

Opportunities to enhance the customer experience within the consumer sector have grown with the increase…

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5 risks of personalised marketing in the context of the PoPIA

MTN’s ambitious ad launch promises personalised marketing in Africa
Posted in Business

MTN Group has announced its digital advertising offering with the official launch of MTN Ads,…

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MTN’s ambitious ad launch promises personalised marketing in Africa

Personalised marketing in travel: Why knowing your audience matters
Posted in Business

We live in an age of hyper-personalisation. Every ad you see online, every show you…

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Personalised marketing in travel: Why knowing your audience matters