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In a celebration of crafts and individual expression, Louis Vuitton has announced the launch of…
On a scale from creepy to cool, personalisation – and its newer offspring, hyper-personalisation –…
As businesses continue to foster stronger connections with their customers, 2025 will see key changes…
As the digital marketing landscape continues to evolve at a breakneck pace, one trend set…
Personalisation remains a key trend in the meetings, incentives, conferences, and exhibitions (MICE) industry as…
Demographic segmentation is valuable, yet it has its limitations. How can we go beyond its…
Across various industries, particularly retail, travel, finance and hospitality; the significance of loyalty programmes is…