Louis Vuitton Mon Monogram personalisation
Posted in Lifestyle

In a celebration of crafts and individual expression, Louis Vuitton has announced the launch of…

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Louis Vuitton Mon Monogram personalisation

What’s holding businesses back from mastering personalisation?
Posted in Business

On a scale from creepy to cool, personalisation – and its newer offspring, hyper-personalisation –…

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What’s holding businesses back from mastering personalisation?

Why 2025 will redefine loyalty programs with personalisation at the core
Posted in Business

As businesses continue to foster stronger connections with their customers, 2025 will see key changes…

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Why 2025 will redefine loyalty programs with personalisation at the core

#BizTrends2025: Penquin’s Tyrell Stevens – Predictive personalisation transforming digital marketing
Posted in Business

As the digital marketing landscape continues to evolve at a breakneck pace, one trend set…

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#BizTrends2025: Penquin’s Tyrell Stevens – Predictive personalisation transforming digital marketing

How personalisation is reshaping the future of MICE events
Posted in Business

Personalisation remains a key trend in the meetings, incentives, conferences, and exhibitions (MICE) industry as…

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How personalisation is reshaping the future of MICE events

Why personalisation trumps segmentation in understanding your audience
Posted in Business

Demographic segmentation is valuable, yet it has its limitations. How can we go beyond its…

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Why personalisation trumps segmentation in understanding your audience

Customer loyalty/rewards programmes: Why CX and personalisation are the key to winning
Posted in Business

Across various industries, particularly retail, travel, finance and hospitality; the significance of loyalty programmes is…

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Customer loyalty/rewards programmes: Why CX and personalisation are the key to winning