Part 2: Scopen Spain PR Scope – AI as a transformative force
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Scopen’s eighth edition of its PR Scope study in Spain has found that Artificial Intelligence…

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Part 2: Scopen Spain PR Scope – AI as a transformative force

Part 1: Scopen Spain PR Scope – Budgets have increased
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The eighth edition of Scopen’s Public Relations (PR) Scope study in Spain has found that…

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Part 1: Scopen Spain PR Scope – Budgets have increased

Part 1: Agency Scope Media – specialised agencies still preferred over integration
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Scopen has concluded the eighth edition of its Agency Scope study in Mexico, and according…

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Part 1: Agency Scope Media – specialised agencies still preferred over integration

Tuned in to FM: Part 2 – MediaHeads 360
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The second part of our Tuned into FM series continues our conversation with influential women…

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Tuned in to FM: Part 2 – MediaHeads 360

Tuned in to FM: Part 1 – MediaHeads 360
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Women’s Month allows us the opportunity to listen, learn and tune into the experiences of…

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Tuned in to FM: Part 1 – MediaHeads 360

Why Sydney Sweeney’s American Eagle campaign is part of a wider cultural backlash
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Sydney Sweeney stars in the controversial American Eagle ad. Instead, the Euphoria star is making…

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Why Sydney Sweeney’s American Eagle campaign is part of a wider cultural backlash

CTV: part of a holistic television strategy, not an add-on
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Connected TV (CTV) isn’t a separate medium. It’s TV, delivered via the internet instead of…

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CTV: part of a holistic television strategy, not an add-on

Part 2: Scopen – More long-term relationships between advertisers and creative agencies
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Scopen’s fifth edition of its Agency Scope study in Chile shows an increase in the…

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Part 2: Scopen – More long-term relationships between advertisers and creative agencies

Part 1: Scopen – Advertising investment increases in Chile
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Chilean advertisers currently allocate an average of 3.6% of their revenue to communication, marketing, and…

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Part 1: Scopen – Advertising investment increases in Chile

AfriGIS announces partnership with iPulse to strengthen market offerings as part of growth strategy
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AfriGIS, a leading provider of trusted contextual insights, has entered into a strategic partnership with…

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AfriGIS announces partnership with iPulse to strengthen market offerings as part of growth strategy