I’m still not convinced by X (formerly known as Twitter) as a place for marketing…

Word-of-mouth marketing works best – my theory anyway – with thinking people. These are people…

Some years ago, I met representatives from Kenya Tourism who were visiting South Africa to…

When people go into journalism, or advertising and marketing, I’ll bet very few of them…

Nostalgia, so they say, ain’t what it used to be, and the lesson for anyone…

Here’s a quiz for you out in Adland: Guess the brand from the following clues…

One of the most important – and most ignored – mantras for marketers is: You…

Selecting the right name for a product can be one of the biggest steps on…

When global advertising giant TBWA registered the word “disruption” to describe its attention-grabbing way of…

I stopped growing at age 15. By then I towered over many of my schoolmates,…