The rise of victimhood culture: How TikTok glorifies trauma narratives
Posted in Business

In the digital age, social media has grown into a stage where identities are shaped,…

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The rise of victimhood culture: How TikTok glorifies trauma narratives

#WPRD2025 | OnPoint PR’s Vista Kalipa: PR builds narratives, weaves stories and amplifies diverse voices
Posted in Business

Vista Kalipa is a seasoned PR specialist and the co-founder of OnPoint PR, where he…

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#WPRD2025 | OnPoint PR’s Vista Kalipa: PR builds narratives, weaves stories and amplifies diverse voices

#WPRD2025 | iHeart Digital’s Tracy Margetts: Bridging gaps and building narratives that matter
Posted in Business

Tracy Margetts of iHeart Digital shares insight on the power of belief—shaping narratives, connecting communities,…

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#WPRD2025 | iHeart Digital’s Tracy Margetts: Bridging gaps and building narratives that matter

#WPRD2025 | Bullion PR’s Lola Lazarus: The importance of PR in shaping societal narratives – Bullion PR  & Communication
Posted in Business

Celebrated annually on 16 July, World PR Day recognises the pivotal role public relations plays…

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#WPRD2025 | Bullion PR’s Lola Lazarus: The importance of PR in shaping societal narratives – Bullion PR & Communication

The changing role of annual reports in driving B2B narratives
Posted in Business

Thanks to advances in design and technology, annual reports have evolved into sophisticated storytelling tools…

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The changing role of annual reports in driving B2B narratives

When silence is not golden: the social media trap of judging relationships through one-sided narratives
Posted in Fashion & Beauty

Let me explain more. Basically, some couples create content together and share aspects of their…

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When silence is not golden: the social media trap of judging relationships through one-sided narratives

From darkness to light: Changing media narratives about Africa
Posted in Business

Headlines such as “A Dark Continent Seeking Light” and “Magic and Cannibalism in the African…

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From darkness to light: Changing media narratives about Africa