Messy metrics to meaningful insights: The power of a GA4 audit – Dentsu
Posted in Business

Navigating Google Analytics 4 (GA4) can be challenging, even for experienced marketers. With a new…

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Messy metrics to meaningful insights: The power of a GA4 audit – Dentsu

Metrics of meaning: Why GDP is no longer enough for Africa
Posted in Technology

This article was produced with the support of AUDA NEPAD At the Fourth International Conference…

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Metrics of meaning: Why GDP is no longer enough for Africa