#BizTrends2026 | Novus Group’s Joe Hamman: Goodbye vanity metrics, hello decision monitoring
Posted in Business

If the last decade was about listening, 2026 will be about deciding. Brands have more…

Continue Reading

#BizTrends2026 | Novus Group’s Joe Hamman: Goodbye vanity metrics, hello decision monitoring

Trust is Africa’s new currency: Why media leadership must go beyond metrics – Havas Johannesburg
Posted in Business

In a continent where complexity is the norm and contradiction is the context, trust has…

Continue Reading

Trust is Africa’s new currency: Why media leadership must go beyond metrics – Havas Johannesburg

Messy metrics to meaningful insights: The power of a GA4 audit – Dentsu
Posted in Business

Navigating Google Analytics 4 (GA4) can be challenging, even for experienced marketers. With a new…

Continue Reading

Messy metrics to meaningful insights: The power of a GA4 audit – Dentsu

Metrics of meaning: Why GDP is no longer enough for Africa
Posted in Technology

This article was produced with the support of AUDA NEPAD At the Fourth International Conference…

Continue Reading

Metrics of meaning: Why GDP is no longer enough for Africa