Rams contract awarded to new media measurement company
Posted in Business

The new Radio Audience Measurement System (Rams) contract has been awarded to GfK Media Measurement,…

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Rams contract awarded to new media measurement company

Tractor Outdoor announces revitalised digilites measurement, bringing new levels of accountability to DOOH
Posted in Business

In the past, advertisers who were keen on leveraging the scale of digilites forecourt network…

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Tractor Outdoor announces revitalised digilites measurement, bringing new levels of accountability to DOOH

Measurement that matters: Turning omnichannel campaigns into real-world results – Vicinity Media
Posted in Business

In a world where consumers demand relevance and immediacy, omnichannel marketing has become more than…

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Measurement that matters: Turning omnichannel campaigns into real-world results – Vicinity Media

Tractor Outdoor introduces OOH brand lift attribution measurement in SA
Posted in Business

Measuring attribution has been a long-term challenge for the media industry across the ecosystem, both…

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Tractor Outdoor introduces OOH brand lift attribution measurement in SA