Tag: measurement
Posted in Business
The SA PR Measurement Landscape Report, Proof over Perception: The Evolution of PR Standards in…
Posted in Business
The new Radio Audience Measurement System (Rams) contract has been awarded to GfK Media Measurement,…
Posted in Business
In the past, advertisers who were keen on leveraging the scale of digilites forecourt network…
Posted in Business
In a world where consumers demand relevance and immediacy, omnichannel marketing has become more than…
Posted in Business
Measuring attribution has been a long-term challenge for the media industry across the ecosystem, both…