Why the UK Supreme Court ruling on post-sale confusion matters to global brands
Posted in Business

The UK Supreme Court has delivered a ruling that brand owners should note. In Iconix…

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Why the UK Supreme Court ruling on post-sale confusion matters to global brands

The Map Men: So Much: When Maps Go Bad (and Why It Matters) Review:
Posted in Fashion & Beauty

Honestly, I almost didn't read this book. I said it there. I know, I know……

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The Map Men: So Much: When Maps Go Bad (and Why It Matters) Review:

Human8 reveals 2026 what matters report
Posted in Business

Human8, the global marketing insight consultancy, in collaboration with in-house cultural strategy experts from Space…

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Human8 reveals 2026 what matters report

Stakes rise for South Sudan: What’s happening, and why it matters
Posted in Travel

A “breaking point is becoming visible” in the peace process, they cautioned, as core commitments…

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Stakes rise for South Sudan: What’s happening, and why it matters

Work that matters: How OLC is turning brand purpose into real-world change – OLC Through The Line Communications
Posted in Business

In an era where audiences scroll past campaigns that don’t stand for something, ‘work that…

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Work that matters: How OLC is turning brand purpose into real-world change – OLC Through The Line Communications

#HeritageMonth: Why authenticity matters in Heritage Day marketing
Posted in Business

Every Heritage Day, social feeds fill with flags, braais and recycled slogans. But in a…

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#HeritageMonth: Why authenticity matters in Heritage Day marketing

From TikTok trends to skin troubles: Why expertise matters
Posted in Business

You’re scrolling through TikTok and come across a new beauty product with a new super…

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From TikTok trends to skin troubles: Why expertise matters

Why service matters more than ever: the message from 86% of customers
Posted in Business

Research confirms that 86% of customers are willing to pay more for better service. But…

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Why service matters more than ever: the message from 86% of customers

Measurement that matters: Turning omnichannel campaigns into real-world results – Vicinity Media
Posted in Business

In a world where consumers demand relevance and immediacy, omnichannel marketing has become more than…

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Measurement that matters: Turning omnichannel campaigns into real-world results – Vicinity Media

The future of search: Why Location Bank matters in the age of AI
Posted in Business

With the explosive rise of AI-driven assistants like ChatGPT, Siri, Alexa, and Google Assistant the…

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The future of search: Why Location Bank matters in the age of AI