#WPRD2025 | Retroviral’s Mike Sharman: PR is the dark arts of integrated marketing communications
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When it comes to being boxed into disciplines or integrated marketing comms’ lanes, Mike Sharman…

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#WPRD2025 | Retroviral’s Mike Sharman: PR is the dark arts of integrated marketing communications

#BehindtheSelfie: Konica Minolta’s marketing leader, Ntombie Dlamini
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Ntombie Dlamini is the Marketing Manager at Konica Minolta South Africa, a company known for…

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#BehindtheSelfie: Konica Minolta’s marketing leader, Ntombie Dlamini

Why ops leadership is the unsung hero in marketing agencies – Penquin
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In the fast-paced world of marketing, agility is everything. However, when speed turns into scramble,…

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Why ops leadership is the unsung hero in marketing agencies – Penquin

Influencer marketing: Asset or liability? – IMC Conference
Posted in Business

In the ever-evolving marketing landscape, few channels have sparked as much hype – and scrutiny…

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Influencer marketing: Asset or liability? – IMC Conference

Overwhelming marketing contracts, agencies quietly exploit the gaps
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In an increasingly complex and fragmented marketing landscape, contract compliance has become more than a…

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Overwhelming marketing contracts, agencies quietly exploit the gaps

Daily Maverick’s Marketing Masterclass Series 2 is underway. Here’s what’s next.
Posted in Business

This nine-part webinar series brings together South Africa’s most respected marketers, creatives, and strategists to…

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Daily Maverick’s Marketing Masterclass Series 2 is underway. Here’s what’s next.

Why CMOs need to rethink marketing effectiveness – Brave Group
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The data is murky, the goals keep shifting, but the board wants better results. Marketing…

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Why CMOs need to rethink marketing effectiveness – Brave Group

Baking media effectiveness into your video marketing strategy – Google
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Google’s Zanele Matlala is the YouTube lead for Africa who plans and optimises end-to-end video…

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Baking media effectiveness into your video marketing strategy – Google

How to break the data deadlock to unlock marketing profits – Incubeta
Posted in Business

Marketing professionals are drowning in data but starving for meaningful insights. As brands rush to…

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How to break the data deadlock to unlock marketing profits – Incubeta

Prime Day:  A new performance marketing landscape
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Source: © 123rf 123rf Saul Marquez, CEO of Outcomes Rocket, examines what Prime Day reveals…

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Prime Day: A new performance marketing landscape