The next global marketing frontier: Africa’s creator economy
Posted in Business

Africa’s creator economy is expected to increase by 28.5% from $3.08bn to $17.84bn by 2030….

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The next global marketing frontier: Africa’s creator economy

How Spar Is using localised marketing to redefine the urban retail experience
Posted in Business

In today’s competitive retail environment, traditional marketing levers—price and product, are no longer enough. Brands…

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How Spar Is using localised marketing to redefine the urban retail experience

Are brands wasting millions on content? The importance of intent in marketing – Penquin
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In today’s hyper-digital world, content is everywhere. Brands are producing more than ever before –…

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Are brands wasting millions on content? The importance of intent in marketing – Penquin

#BehindtheSelfie: Leander Kettledas, corporate communications & marketing manager at Canon SA
Posted in Business

This week, we connect with Leander Kettledas, Canon South Africa’s corporate communications and marketing manager,…

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#BehindtheSelfie: Leander Kettledas, corporate communications & marketing manager at Canon SA

Sarah Griffiths joins Red and Yellow as new head of marketing – Red & Yellow
Posted in Business

Sarah Griffiths, newly appointed head of marketing at Red & Yellow Her appointment comes at…

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Sarah Griffiths joins Red and Yellow as new head of marketing – Red & Yellow

IAB SA: 6 key trends impacting influencer marketing
Posted in Business

While 98% of marketers feel that influencer marketing is effective, less than one percernt of…

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IAB SA: 6 key trends impacting influencer marketing

TDMC HQ’s 8 key digital marketing insights from the past year
Posted in Business

As one of South Africa’s leading digital media agencies, TDMC (The Digital Media Collective) has…

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TDMC HQ’s 8 key digital marketing insights from the past year

Food For Mzansi wins 21st international media award for Palesa’s Brave Discovery – YehBaby Marketing Creatives
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Food For Mzansi has earned its 21st international media award, winning Best Fact-Checking Project at…

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Food For Mzansi wins 21st international media award for Palesa’s Brave Discovery – YehBaby Marketing Creatives

WPP enhances AI marketing with strategic InfoSum acquisition
Posted in Business

WPP has acquired InfoSum, a world leading data collaboration platform. InfoSum will join GroupM, WPP’s…

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WPP enhances AI marketing with strategic InfoSum acquisition

Marketing budgets: A catalyst for ESG transformation – Motherland OMNi
Posted in Business

Corporate responsibility is no longer optional, businesses must find innovative ways to align with sustainability…

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Marketing budgets: A catalyst for ESG transformation – Motherland OMNi