Influencer marketing: Asset or liability? – IMC Conference
Posted in Business

In the ever-evolving marketing landscape, few channels have sparked as much hype – and scrutiny…

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Influencer marketing: Asset or liability? – IMC Conference

Overwhelming marketing contracts, agencies quietly exploit the gaps
Posted in Business

In an increasingly complex and fragmented marketing landscape, contract compliance has become more than a…

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Overwhelming marketing contracts, agencies quietly exploit the gaps

Daily Maverick’s Marketing Masterclass Series 2 is underway. Here’s what’s next.
Posted in Business

This nine-part webinar series brings together South Africa’s most respected marketers, creatives, and strategists to…

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Daily Maverick’s Marketing Masterclass Series 2 is underway. Here’s what’s next.

Why CMOs need to rethink marketing effectiveness – Brave Group
Posted in Business

The data is murky, the goals keep shifting, but the board wants better results. Marketing…

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Why CMOs need to rethink marketing effectiveness – Brave Group

Baking media effectiveness into your video marketing strategy – Google
Posted in Business

Google’s Zanele Matlala is the YouTube lead for Africa who plans and optimises end-to-end video…

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Baking media effectiveness into your video marketing strategy – Google

How to break the data deadlock to unlock marketing profits – Incubeta
Posted in Business

Marketing professionals are drowning in data but starving for meaningful insights. As brands rush to…

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How to break the data deadlock to unlock marketing profits – Incubeta

Prime Day:  A new performance marketing landscape
Posted in Business

Source: © 123rf 123rf Saul Marquez, CEO of Outcomes Rocket, examines what Prime Day reveals…

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Prime Day: A new performance marketing landscape

Do you have what it takes to compete? Daily Maverick’s Marketing Masterclass series returns
Posted in Business

A nine-part webinar series brought to you in association with eatbigfish, The Association for Communication…

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Do you have what it takes to compete? Daily Maverick’s Marketing Masterclass series returns

Strategy versus execution: What sets exceptional sports marketing agencies apart?
Posted in Business

It is a dark and stormy night. You are alone on a ship at sea….

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Strategy versus execution: What sets exceptional sports marketing agencies apart?

South African elected president of AMA an opportunity for African marketing
Posted in Business

In a breakthrough moment for Kerushan Govender and a proud one for South Africa, Govender…

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South African elected president of AMA an opportunity for African marketing