Personalised marketing in travel: Why knowing your audience matters
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We live in an age of hyper-personalisation. Every ad you see online, every show you…

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Personalised marketing in travel: Why knowing your audience matters

Mazda’s ‘Wonderrrr Awaits’ campaign, from Boundless breaks new ground in global automotive marketing
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Emotion-driven storytelling brings everyday wonder to life, redefining the joy of driving a Mazda. Mazda,…

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Mazda’s ‘Wonderrrr Awaits’ campaign, from Boundless breaks new ground in global automotive marketing

Warc 2024 Report: 3 key strategies marketing leaders need to know in 2024
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Warc has released The Future of Strategy 2024, a global survey-based report featuring insights from…

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Warc 2024 Report: 3 key strategies marketing leaders need to know in 2024

MakeReign introduces marketing arm to connect brands with consumers at all digital touch points
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MakeReign, a leading innovation and customer experience agency, has quietly been growing a new branding…

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MakeReign introduces marketing arm to connect brands with consumers at all digital touch points

Vaping, smoking, and PR: When marketing fuels harmful addictions
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Recently, I found it hypocritical to hear a doctor advocate for vaping as a better…

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Vaping, smoking, and PR: When marketing fuels harmful addictions

#BehindtheIMC: Glenn Gillis on gaming and marketing
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Glenn Gillis, the CEO of Sea Monster Entertainment and chairperson of Games for Change Africa,…

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#BehindtheIMC: Glenn Gillis on gaming and marketing

Effie SA holds thought-provoking dialogue on the effectiveness of influencer marketing – Association for Communication and Advertising
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Effie Awards South Africa recently hosted an insightful dialogue at Discovery HQ in Sandton, focused…

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Effie SA holds thought-provoking dialogue on the effectiveness of influencer marketing – Association for Communication and Advertising

#OrchidsandOnions: VW’s romantic approach to marketing the latest Polo Vivo
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One of the most creative marketing ideas in the South African car industry came about…

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#OrchidsandOnions: VW’s romantic approach to marketing the latest Polo Vivo

Top CEOs and thought leaders address AI in marketing at upcoming MMA SA Impact Forum
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This year’s MMA SA Impact Forum will be hosted at The CMO Summitt at Leaderex…

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Top CEOs and thought leaders address AI in marketing at upcoming MMA SA Impact Forum

#OrchidsandOnions: Showmax and Eric Cantona make a scene in the name of marketing
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If you’re going to pull off a live stunt in the name of marketing, you…

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#OrchidsandOnions: Showmax and Eric Cantona make a scene in the name of marketing