Beyond the wow factor: Why experiential marketing must drive measurable business impact – Publicis Groupe Africa
Posted in Business

In today’s fast-evolving marketing landscape, emotional connection is vital, but not enough. Experiential marketing must…

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Beyond the wow factor: Why experiential marketing must drive measurable business impact – Publicis Groupe Africa

The Green Zone’s rebranding results in 2,885% return on Google Ads investment with Cape Marketing Agency
Posted in Business

Cape Marketing Agency delivers measurable results for The Green Zone through Google Ads PPC. The…

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The Green Zone’s rebranding results in 2,885% return on Google Ads investment with Cape Marketing Agency

Influencer marketing: When it goes wrong
Posted in Business

Let’s stare down a truth brands often sidestep: Are we genuinely prepared for the moment…

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Influencer marketing: When it goes wrong

5 B2B marketing strategies to outsmart AI and win your audience
Posted in Business

B2B marketing has never been simple, and changing search habits plus the rise of AI…

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5 B2B marketing strategies to outsmart AI and win your audience

#WomensMonth: CSA Global’s Kirby Manousakis on why connection is the true currency in marketing
Posted in Business

Group account director at CSA Global, Kirby Manousakis believes the currency of her work is…

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#WomensMonth: CSA Global’s Kirby Manousakis on why connection is the true currency in marketing

Mental shifts for growth: How CEOs, CMOs in Africa should approach AI marketing – Irvine Partners
Posted in Business

1. Excitement around AI is one thing. It’s time to champion real-world experimentation Search interest…

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Mental shifts for growth: How CEOs, CMOs in Africa should approach AI marketing – Irvine Partners

All the 2025 African Marketing Confederation Awards winners
Posted in Business

Winners of the prestigious African Marketing Confederation (AMC) Awards were unveiled at a banquet dinner…

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All the 2025 African Marketing Confederation Awards winners

Humans + AI: The new creative powerhouse in digital marketing – We Do Digital
Posted in Business

When AI first entered the marketing conversation, fear quickly followed. Headlines predicted mass job losses,…

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Humans + AI: The new creative powerhouse in digital marketing – We Do Digital

Trust factor: How SA athleisure brands win Instagram commerce – University of Johannesburg – Marketing Management
Posted in Business

The debate among South African retailers is no longer solely about brick-and-mortar versus online. The…

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Trust factor: How SA athleisure brands win Instagram commerce – University of Johannesburg – Marketing Management

#CreativeCircle | Ann Nurock: 3 key trends shaping the future of marketing and creativity
Posted in Business

Humanity in the Age of AI A central—and perhaps the most urgent—theme that echoed across…

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#CreativeCircle | Ann Nurock: 3 key trends shaping the future of marketing and creativity