The influence era: Why creators are rewriting the rules of marketing
Posted in Business

Marketing is no longer a linear journey. As behaviour shifts and trust becomes the ultimate…

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The influence era: Why creators are rewriting the rules of marketing

Why Easter is becoming a key marketing moment on TikTok
Posted in Business

Easter is fast evolving into a major digital moment in South Africa, with TikTok at…

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Why Easter is becoming a key marketing moment on TikTok

5 Common myths shaping digital marketing today
Posted in Business

Mateen Suliman, business development executive for digital media at iqbusiness unpacks five common myths shaping…

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5 Common myths shaping digital marketing today

Hacking the human code: Why we’re done with the ‘agency standard’ – DUO Marketing + Communications
Posted in Business

Let’s be honest: the traditional agency model is broken. You’ve seen it. Rigid hierarchies that…

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Hacking the human code: Why we’re done with the ‘agency standard’ – DUO Marketing + Communications

New Gen 2026: The architecture of marketing and tech leadership
Posted in Business

The New Gen Trends in Marketing and Tech Conference is hosted by ‘The New Generation…

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New Gen 2026: The architecture of marketing and tech leadership

AdHive Group introduces the Honeycomb: A smarter model for modern marketing
Posted in Business

Marketing today is more complex than ever before. Brands operate across multiple platforms, technologies and…

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AdHive Group introduces the Honeycomb: A smarter model for modern marketing

Marketing needs its human layer back
Posted in Business

Brands have more consumer data than ever before. Yet somewhere between the dashboard and the…

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Marketing needs its human layer back

Ascent Africa launches with bold vision to redefine integrated marketing in South Africa
Posted in Business

New-generation agency positions itself at the intersection of strategy, creativity, technology and intelligence to support…

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Ascent Africa launches with bold vision to redefine integrated marketing in South Africa

How short-termism is hindering APAC’s marketing effectiveness
Posted in Business

Warc has released a new survey-based study, Twin Pace Effectiveness Gap, exploring the forces shaping…

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How short-termism is hindering APAC’s marketing effectiveness

Your marketing strategy was built for a budget you no longer have – AdBot
Posted in Business

The budget was approved in November. You spent three weeks with your agency strategist building…

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Your marketing strategy was built for a budget you no longer have – AdBot