How the a digital-first approach changes the marketing funnel
Posted in Business

That digital-first approach changes one of the fundamentals of the sales journey that has been…

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How the a digital-first approach changes the marketing funnel

The digital circuit breaker: Why marketing can no longer outsource resilience to IT – Offernet
Posted in Business

On Monday, 20 October 2025, a seemingly isolated technical glitch in Northern Virginia brought a…

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The digital circuit breaker: Why marketing can no longer outsource resilience to IT – Offernet

CMO Playbook: 5 strategic plays for leaders navigating marketing mayhem – Hoorah Digital
Posted in Business

With all the new tech flooding the marketing world, it’s easy for brands to feel…

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CMO Playbook: 5 strategic plays for leaders navigating marketing mayhem – Hoorah Digital

Why a blended approach to marketing is needed in Africa
Posted in Business

In the West, Millennials and Gen Z are now making the big B2B decisions, but…

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Why a blended approach to marketing is needed in Africa

Fast tracking youth development in digital marketing requires industry action – Incubeta
Posted in Business

Digital marketing sits at the nexus of a number of rapidly evolving industries including technology,…

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Fast tracking youth development in digital marketing requires industry action – Incubeta

Warc report: How values-driven marketing can transform advertising effectiveness
Posted in Business

In Behavioural Science, the ‘Values’ in Values-Driven Marketing (VDM) refer to the underlying — and…

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Warc report: How values-driven marketing can transform advertising effectiveness

Why more companies are having marketing report to finance
Posted in Business

Across boardrooms, the mandate has become clear: demonstrate growth, safeguard cash, and control risk. It’s…

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Why more companies are having marketing report to finance

Beyond the agency: Why your billing model, not your marketing, is stalling growth – Offernet
Posted in Business

For decades, the question of how to best compensate a marketing partner has been dominated…

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Beyond the agency: Why your billing model, not your marketing, is stalling growth – Offernet

Why you should apply consumer marketing techniques to recruitment
Posted in Business

In almost every training session and leadership conversation lately, one thing keeps arising: when people…

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Why you should apply consumer marketing techniques to recruitment

AI-powered agency offers marketers a measurable return on insight – aHead Marketing Services
Posted in Business

As brands face rising pressure to prove ROI and make faster, smarter decisions, a new…

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AI-powered agency offers marketers a measurable return on insight – aHead Marketing Services