Brave Group launches Forge: Integrating AI with human creativity to empowers marketers
Posted in Business

Today, Thursday, 19 September, the Brave Group launched Forge, an artificial intelligence (AI) platform that…

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Brave Group launches Forge: Integrating AI with human creativity to empowers marketers

Kantar’s Media Reactions 2024 – Marketers pull back on X ad spend
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YouTube emerges as marketers’ favourite ad platform for 2024, Amazon and TikTok tie for top…

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Kantar’s Media Reactions 2024 – Marketers pull back on X ad spend

Innovative opportunity for aspiring marketers to showcase their skills – IMC Conference
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The Nedbank IMC Conference has announced its partnership with MTN Pulse, aimed at giving young…

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Innovative opportunity for aspiring marketers to showcase their skills – IMC Conference

Well-structured agency credentials continue to attract the attention of marketers – DMASA
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Agency credentials are so important, and we chose to focus attention on the IAS Credentials…

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Well-structured agency credentials continue to attract the attention of marketers – DMASA

A marketer’s guide to creating clarity in chaos – Delta Victor Bravo
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Marketing professionals are no strangers to change, but the pace and complexity of today’s environment…

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A marketer’s guide to creating clarity in chaos – Delta Victor Bravo

Scopen: Marketers seek close collaboration between creative and media agencies
Posted in Business

The fragmentation the industry experienced due to the huge changes in technology and growth of…

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Scopen: Marketers seek close collaboration between creative and media agencies

Salesforce report: 85% of South African marketers use AI
Posted in Business

Salesforce has released the new State of Marketing report, sharing insights from over 4,800 marketing leaders across…

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Salesforce report: 85% of South African marketers use AI

Helping marketers drive more humanised growth at the Nedbank IMC 2024 – IMC Conference
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Best-selling author of The Global Brand CEO, renowned thought leader and international speaker Frank van…

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Helping marketers drive more humanised growth at the Nedbank IMC 2024 – IMC Conference

Marketers give account-based marketing revenue growth marginal grades in new CMO report
Posted in Business

The latest CMO Council research finds scores of marketers falling behind in lead scoring, account-based…

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Marketers give account-based marketing revenue growth marginal grades in new CMO report