Scopen: Marketers seek close collaboration between creative and media agencies
Posted in Business

The fragmentation the industry experienced due to the huge changes in technology and growth of…

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Scopen: Marketers seek close collaboration between creative and media agencies

Salesforce report: 85% of South African marketers use AI
Posted in Business

Salesforce has released the new State of Marketing report, sharing insights from over 4,800 marketing leaders across…

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Salesforce report: 85% of South African marketers use AI

Helping marketers drive more humanised growth at the Nedbank IMC 2024 – IMC Conference
Posted in Business

Best-selling author of The Global Brand CEO, renowned thought leader and international speaker Frank van…

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Helping marketers drive more humanised growth at the Nedbank IMC 2024 – IMC Conference

Marketers give account-based marketing revenue growth marginal grades in new CMO report
Posted in Business

The latest CMO Council research finds scores of marketers falling behind in lead scoring, account-based…

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Marketers give account-based marketing revenue growth marginal grades in new CMO report