Ads on Threads | 4 factors marketers should consider
Posted in Business

Threads has over 300 million monthly active users but is inherently different to Facebook and…

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Ads on Threads | 4 factors marketers should consider

Marketers be warned: Adapt or become obsolete
Posted in Business

What was once a straightforward industry – crafting catchy slogans and buying airtime – has…

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Marketers be warned: Adapt or become obsolete

Two-thirds of marketers remain optimistic about 2025 despite budget constraints
Posted in Business

Optimism for business in 2025 seems to be on the rise, with two out of…

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Two-thirds of marketers remain optimistic about 2025 despite budget constraints

How marketers can balance short-term gains with long-term success
Posted in Business

Effective marketing strategies balance short-term returns with long-term objectives. However, a fragmented media landscape, combined…

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How marketers can balance short-term gains with long-term success

Brave Group launches Forge: Integrating AI with human creativity to empowers marketers
Posted in Business

Today, Thursday, 19 September, the Brave Group launched Forge, an artificial intelligence (AI) platform that…

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Brave Group launches Forge: Integrating AI with human creativity to empowers marketers

Kantar’s Media Reactions 2024 – Marketers pull back on X ad spend
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YouTube emerges as marketers’ favourite ad platform for 2024, Amazon and TikTok tie for top…

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Kantar’s Media Reactions 2024 – Marketers pull back on X ad spend

Innovative opportunity for aspiring marketers to showcase their skills – IMC Conference
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The Nedbank IMC Conference has announced its partnership with MTN Pulse, aimed at giving young…

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Innovative opportunity for aspiring marketers to showcase their skills – IMC Conference

Well-structured agency credentials continue to attract the attention of marketers – DMASA
Posted in Business

Agency credentials are so important, and we chose to focus attention on the IAS Credentials…

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Well-structured agency credentials continue to attract the attention of marketers – DMASA

A marketer’s guide to creating clarity in chaos – Delta Victor Bravo
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Marketing professionals are no strangers to change, but the pace and complexity of today’s environment…

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A marketer’s guide to creating clarity in chaos – Delta Victor Bravo

Scopen: Marketers seek close collaboration between creative and media agencies
Posted in Business

The fragmentation the industry experienced due to the huge changes in technology and growth of…

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Scopen: Marketers seek close collaboration between creative and media agencies