Marketers make their voices heard, as Agency Scope participation almost quadruples
Posted in Business

For the first time in the decade-long history of Agency Scope in South Africa, participation…

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Marketers make their voices heard, as Agency Scope participation almost quadruples

Stop being marketers… Start being storytellers!
Posted in Business

A recent study showed that South Africans are online for about eight hours and 25…

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Stop being marketers… Start being storytellers!

Female marketers drive business growth in Africa – IMC Conference
Posted in Business

Africa’s biggest marketing conference has announced its latest international alliance – a strategic partnership with…

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Female marketers drive business growth in Africa – IMC Conference

Agency Scope Spain Part 2: Satisfaction with agencies as marketers adapt to changing times
Posted in Business

Scopen has completed the 24th edition of Agency Scope in Spain and found that its…

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Agency Scope Spain Part 2: Satisfaction with agencies as marketers adapt to changing times

Scopen’s Agency Scope Spain: Marketers prefer specialist agencies across different disciplines
Posted in Business

Before 2020, in Spain, the marketing professionals interviewed barely showed a preference for working with…

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Scopen’s Agency Scope Spain: Marketers prefer specialist agencies across different disciplines

Ads on Threads | 4 factors marketers should consider
Posted in Business

Threads has over 300 million monthly active users but is inherently different to Facebook and…

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Ads on Threads | 4 factors marketers should consider

Marketers be warned: Adapt or become obsolete
Posted in Business

What was once a straightforward industry – crafting catchy slogans and buying airtime – has…

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Marketers be warned: Adapt or become obsolete

Two-thirds of marketers remain optimistic about 2025 despite budget constraints
Posted in Business

Optimism for business in 2025 seems to be on the rise, with two out of…

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Two-thirds of marketers remain optimistic about 2025 despite budget constraints

How marketers can balance short-term gains with long-term success
Posted in Business

Effective marketing strategies balance short-term returns with long-term objectives. However, a fragmented media landscape, combined…

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How marketers can balance short-term gains with long-term success

Brave Group launches Forge: Integrating AI with human creativity to empowers marketers
Posted in Business

Today, Thursday, 19 September, the Brave Group launched Forge, an artificial intelligence (AI) platform that…

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Brave Group launches Forge: Integrating AI with human creativity to empowers marketers