A marketer’s mission to changing the game for women in sport – MultiChoice
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This Women’s Month, MultiChoice is dedicated to honouring the remarkable contributions of women across the…

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A marketer’s mission to changing the game for women in sport – MultiChoice

Marketers need to promote a more sustainable consumption culture
Posted in Business

Marketers play a major role in promoting and influencing consumption culture, and arguably our perception…

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Marketers need to promote a more sustainable consumption culture

Warc: 3 key opportunities for marketers in the new era of search
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“Search is no longer a destination for finding an answer. It’s a doorway that starts…

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Warc: 3 key opportunities for marketers in the new era of search

Preparing for 2026: Why the clock is already ticking for marketers
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The year ahead brings a perfect storm of marketing pressures. Are your agency partners ready?…

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Preparing for 2026: Why the clock is already ticking for marketers

Why trust and human instinct remain marketers’ most valuable assets – Mediamark
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As artificial intelligence continues to reshape the marketing landscape, one question looms large for brands…

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Why trust and human instinct remain marketers’ most valuable assets – Mediamark

Marketers make their voices heard, as Agency Scope participation almost quadruples
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For the first time in the decade-long history of Agency Scope in South Africa, participation…

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Marketers make their voices heard, as Agency Scope participation almost quadruples

Stop being marketers… Start being storytellers!
Posted in Business

A recent study showed that South Africans are online for about eight hours and 25…

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Stop being marketers… Start being storytellers!

Female marketers drive business growth in Africa – IMC Conference
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Africa’s biggest marketing conference has announced its latest international alliance – a strategic partnership with…

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Female marketers drive business growth in Africa – IMC Conference

Agency Scope Spain Part 2: Satisfaction with agencies as marketers adapt to changing times
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Scopen has completed the 24th edition of Agency Scope in Spain and found that its…

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Agency Scope Spain Part 2: Satisfaction with agencies as marketers adapt to changing times

Scopen’s Agency Scope Spain: Marketers prefer specialist agencies across different disciplines
Posted in Business

Before 2020, in Spain, the marketing professionals interviewed barely showed a preference for working with…

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Scopen’s Agency Scope Spain: Marketers prefer specialist agencies across different disciplines