A decade-long view of how consumers engage with loyalty programmes have been revealed in the…

Africa’s growing focus on customer loyalty and retention has taken centre stage with the launch…

Innovation has become one of the most frequently used – and least interrogated – words…

When organisations talk about innovation in channel incentives, the conversation is usually around technology, and…

For years, loyalty was engineered like a machine: points, tiers, vouchers, repeat purchase. It worked…

Gen Z isn’t simply another demographic for brands to target. It’s a generation reshaping how…

Woolworths’ MyDifference loyalty programme has marked a significant shift in how the retailer rewards, engages…

In the high-stakes arena of South African retail, the currency of loyalty is undergoing a…

The programmes that reward shoppers with points and plastic cards aren’t keeping pace with how…

2025 brought a new level of intensity to customer experience (CX) and consumer behaviour. In…