Tag: Kantar
In an increasingly volatile world, brands must understand what makes them unique to develop effective…
Kantar’s ‘Connecting with men: How brands can decode modern masculinity’ report urges brands to rethink…
Post the Loeries Afterparty celebrating the region’s creativity, emotion and advertising remains close to our…
Culture in marketing is often reduced to what’s popular and trending. But cultural participation requires…
First National Bank holds onto gold after photo finish with Standard Bank, cider brands Savanna…
The message from the fourth floor was loud and clear: “We need to reverse declining…
It’s the newest thinking from Kantar that solves the chicken and egg dilemma of marketing….
Brand LGBTQ+ allyship is more important than ever. This short article sets out the case…
Tracking households’ FMCG purchase decisions and usage provides a unique, complete view of consumers in…