The Kantar Diva 2025 report reveals what it’s really like being an LGBTQIA+ woman in the workplace
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The research explores the lived experience of 2,685 LGBTQIA+ women and non-binary people in South…

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The Kantar Diva 2025 report reveals what it’s really like being an LGBTQIA+ woman in the workplace

Diary of a CMO: What’s marketing’s contribution to profit? – Kantar
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Find out how to manage our price elasticity with Pricing Power and make more money…

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Diary of a CMO: What’s marketing’s contribution to profit? – Kantar

Kantar Creative Effectiveness Awards 2025. Connecting with people in the age of AI
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See the full list of winning ads here. The secret ingredients in the world’s most…

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Kantar Creative Effectiveness Awards 2025. Connecting with people in the age of AI

Diary of a CMO: What’s the secret recipe to combat private label? – Kantar
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Discover the three behaviours that stop the loss to PL brands in customer spending slowdown….

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Diary of a CMO: What’s the secret recipe to combat private label? – Kantar

Diary of a CMO: How can I protect my brand against copycats? – Kantar
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Find out why brands should create inimitable on-brand experiences. The £150 incentive worked like a…

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Diary of a CMO: How can I protect my brand against copycats? – Kantar

What makes or breaks a product launch? – Kantar
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Post-launch research reveals the ‘why’ behind performance, empowering marketers to pivot strategically and unlock lasting…

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What makes or breaks a product launch? – Kantar

GenAI in marketing: Fear or FOMO? – Kantar
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New report from Kantar reveals how marketers can unleash GenAI’s potential. A new report from…

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GenAI in marketing: Fear or FOMO? – Kantar

Diary of a CMO: Is your category’s ceiling coming down on you? – Kantar
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Discover where to find growth if you’ve maxed out on your brand’s penetration. It’s 2006…

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Diary of a CMO: Is your category’s ceiling coming down on you? – Kantar

3 questions to identify your brand’s strategic priorities for 2025 – Kantar
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In an increasingly volatile world, brands must understand what makes them unique to develop effective…

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3 questions to identify your brand’s strategic priorities for 2025 – Kantar

Innovation for a new generation: How Gen Z is redefining brand loyalty in the digital age – Kantar
Posted in Business

How long did it take you to figure out what Brat meant? Or are you…

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Innovation for a new generation: How Gen Z is redefining brand loyalty in the digital age – Kantar