From ads to entertainment: How brands can win the attention war – Kantar
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In 2025, the digital space isn’t just crowded – it’s chaotic. And in this chaos,…

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From ads to entertainment: How brands can win the attention war – Kantar

The 2025 Mzansi Barometer: What are South Africans up to? – Kantar
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From the burbs to big city lights, eKasi hustle and everything in between. The South…

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The 2025 Mzansi Barometer: What are South Africans up to? – Kantar

The experience paradox: Why better satisfaction scores don’t always mean growth – Kantar
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Most brands chase satisfaction metrics while missing what truly drives growth: Meaningful Difference. New research…

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The experience paradox: Why better satisfaction scores don’t always mean growth – Kantar

Revolutionising customer experience with ExperienceEvaluator – A game changer for CX teams – Kantar
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We live in an ‘experience economy’ where experiences are the single most important driver of…

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Revolutionising customer experience with ExperienceEvaluator – A game changer for CX teams – Kantar

Charting 20 years of brand value: Kantar BrandZ 2025 ranking reveals the world’s most valuable brands
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Since 2006 over $9.3tn has been added to the Global Top 100, now valued at…

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Charting 20 years of brand value: Kantar BrandZ 2025 ranking reveals the world’s most valuable brands

The Kantar Diva 2025 report reveals what it’s really like being an LGBTQIA+ woman in the workplace
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The research explores the lived experience of 2,685 LGBTQIA+ women and non-binary people in South…

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The Kantar Diva 2025 report reveals what it’s really like being an LGBTQIA+ woman in the workplace

Diary of a CMO: What’s marketing’s contribution to profit? – Kantar
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Find out how to manage our price elasticity with Pricing Power and make more money…

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Diary of a CMO: What’s marketing’s contribution to profit? – Kantar

Kantar Creative Effectiveness Awards 2025. Connecting with people in the age of AI
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See the full list of winning ads here. The secret ingredients in the world’s most…

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Kantar Creative Effectiveness Awards 2025. Connecting with people in the age of AI

Diary of a CMO: What’s the secret recipe to combat private label? – Kantar
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Discover the three behaviours that stop the loss to PL brands in customer spending slowdown….

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Diary of a CMO: What’s the secret recipe to combat private label? – Kantar

Diary of a CMO: How can I protect my brand against copycats? – Kantar
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Find out why brands should create inimitable on-brand experiences. The £150 incentive worked like a…

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Diary of a CMO: How can I protect my brand against copycats? – Kantar