Tag: Kantar
Marketers everywhere are exploring how GenAI can help them scale ideas, customise content, and spark…
The rise of the algorithmic consumer Earlier this year, I witnessed a transformation in consumer…
Innovation is the heartbeat of growth. In a world where consumer needs, technology, and competition…
Marketers and consumers don’t prefer the same ad platforms: What does this mean for brands?…
Women in Marketing (WiM) Africa, in partnership with Kantar, brought together more than 60 senior…
In 2025, the digital space isn’t just crowded – it’s chaotic. And in this chaos,…
From the burbs to big city lights, eKasi hustle and everything in between. The South…
Most brands chase satisfaction metrics while missing what truly drives growth: Meaningful Difference. New research…
We live in an ‘experience economy’ where experiences are the single most important driver of…
