Tag: Kantar
Marketers and consumers don’t prefer the same ad platforms: What does this mean for brands?…
Women in Marketing (WiM) Africa, in partnership with Kantar, brought together more than 60 senior…
In 2025, the digital space isn’t just crowded – it’s chaotic. And in this chaos,…
From the burbs to big city lights, eKasi hustle and everything in between. The South…
Most brands chase satisfaction metrics while missing what truly drives growth: Meaningful Difference. New research…
We live in an ‘experience economy’ where experiences are the single most important driver of…
The research explores the lived experience of 2,685 LGBTQIA+ women and non-binary people in South…
Find out how to manage our price elasticity with Pricing Power and make more money…
See the full list of winning ads here. The secret ingredients in the world’s most…