Unlocking profits by integrating behavioural economics with advanced MMM – Incubeta
Posted in Business

Jaco Lintvelt, MD Incubeta SA Behavioural economics emerged as an academic field challenging classical economics’…

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Unlocking profits by integrating behavioural economics with advanced MMM – Incubeta

Building responsive systems: Integrating creative and media
Posted in Business

Forward-thinking CMOs are reshaping the way creative and media intersect as integrated briefs become standard…

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Building responsive systems: Integrating creative and media

#NedbankIMC2025 | Dr Gillian Hammah’s 7 steps to integrating AI in your business
Posted in Business

At the IMC Nedbank Conference on 18 September, Dr Gillian Hammah, chief marketing officer at…

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#NedbankIMC2025 | Dr Gillian Hammah’s 7 steps to integrating AI in your business

Brave Group launches Forge: Integrating AI with human creativity to empowers marketers
Posted in Business

Today, Thursday, 19 September, the Brave Group launched Forge, an artificial intelligence (AI) platform that…

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Brave Group launches Forge: Integrating AI with human creativity to empowers marketers