Tag: integrated
Primedia Group officially launched Primedia 0ne at an event held at The Venue, Melrose Arch,…
In the 1990s, futurists warned that marketing wars would one day be fought over consumer…
Caxton has unified its print, digital and The Citizen sales teams under a new group…
From the never-ending scroll and flicker of screens to the relentless cascade of pings, pop-ups,…
When it comes to being boxed into disciplines or integrated marketing comms’ lanes, Mike Sharman…
Radio has been particularly successful in connecting customers with advertisers by integrating digital tools such…
Marketing in 2025 will be defined by those who embrace transformation—and those who struggle to…
Sunshine Shibambo is the integrated director at The Racket Club, an advertising agency in Cape…
IProspect South Africa, a dentsu company, proudly announces its continued commitment to driving growth and…
Since I launched TenacityPR over 10 years ago, the emerging dominance of social media has…