Several factors are driving this emerging and fast growing 21st century career path. Firstly, the…

Effie Awards South Africa recently hosted an insightful dialogue at Discovery HQ in Sandton, focused…

In a fundamental change in consumer behaviour, 89% of consumers prioritise recommendations from individuals they…

The global influencer marketing industry is projected to reach an impressive $22.2bn by 2025. This…

We all know that the digital landscape is evolving—fast! If you’re anything like me, you…

The key to this success lies in our understanding of crucial influencer marketing trends and…

To bolster South African marketers’ confidence in influencer marketing, the IAB South Africa’s Influencer Marketing…

We don’t pay influencers. We don’t believe in influencer campaigns. We haven’t seen any ROI…