Our unique approach connects brands with niche yet highly diverse audiences through our special interest…

In 2025, the emphasis for brands will be on distinguishing between popularity and genuine influence,…

Dentsu has unveiled Dentsu Influence, a next-generation influencer and creator marketing approach integrating precision data,…

The SA Influencer Report, is a first-of-its-kind report based on responses from 560 influencers across…

Several factors are driving this emerging and fast growing 21st century career path. Firstly, the…

Effie Awards South Africa recently hosted an insightful dialogue at Discovery HQ in Sandton, focused…

In a fundamental change in consumer behaviour, 89% of consumers prioritise recommendations from individuals they…

The global influencer marketing industry is projected to reach an impressive $22.2bn by 2025. This…

We all know that the digital landscape is evolving—fast! If you’re anything like me, you…

The key to this success lies in our understanding of crucial influencer marketing trends and…