Influencer marketing: When it goes wrong
Posted in Business

Let’s stare down a truth brands often sidestep: Are we genuinely prepared for the moment…

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Influencer marketing: When it goes wrong

Influencer marketing: Asset or liability? – IMC Conference
Posted in Business

In the ever-evolving marketing landscape, few channels have sparked as much hype – and scrutiny…

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Influencer marketing: Asset or liability? – IMC Conference

The future of influencer marketing – Not in the loudest voice, the most trustworthy one
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In today’s digital economy, the ability to “influence” has never been more powerful, or more…

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The future of influencer marketing – Not in the loudest voice, the most trustworthy one

Beyond influence: How foot soldiers fortify brand trust in community-led influencer campaigns – Brand Influence Agency
Posted in Business

In a marketing world driven by impressions and glossy content, a quieter yet highly effective…

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Beyond influence: How foot soldiers fortify brand trust in community-led influencer campaigns – Brand Influence Agency

IAB SA: 6 key trends impacting influencer marketing
Posted in Business

While 98% of marketers feel that influencer marketing is effective, less than one percernt of…

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IAB SA: 6 key trends impacting influencer marketing

Authenticity: The new currency in influencer marketing
Posted in Business

Many brands have suffered by partnering with the wrong influencers, risking audience alienation with inauthentic…

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Authenticity: The new currency in influencer marketing

What is community influencer marketing? – Brand Influence
Posted in Business

Our unique approach connects brands with niche yet highly diverse audiences through our special interest…

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What is community influencer marketing? – Brand Influence

#BizTrends2025: Orange Ink’s Portia Mvubuis – Redefining influence, from popularity to leadership and other influencer marketing trends
Posted in Business

In 2025, the emphasis for brands will be on distinguishing between popularity and genuine influence,…

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#BizTrends2025: Orange Ink’s Portia Mvubuis – Redefining influence, from popularity to leadership and other influencer marketing trends

Dentsu Influence launches to transform influencer marketing with AI and data-driven approach
Posted in Business

Dentsu has unveiled Dentsu Influence, a next-generation influencer and creator marketing approach integrating precision data,…

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Dentsu Influence launches to transform influencer marketing with AI and data-driven approach

South Africa’s first Influencer Benchmark Report sets the stage for more impactful campaigns in 2025 – YOUKNOW Technologies
Posted in Business

The SA Influencer Report, is a first-of-its-kind report based on responses from 560 influencers across…

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South Africa’s first Influencer Benchmark Report sets the stage for more impactful campaigns in 2025 – YOUKNOW Technologies